Amsterdam Station Becomes 'Rainbow Station' After Dusk
Rahul Kalvapalle — December 15, 2014 — Art & Design
References: studioroosegaarde.net
For a brief time after sunset every day for the next year, Amsterdam Central Station will sport a spectacular rainbow projection courtesy the Rainbow Station project. The massive rainbow will be projected onto a 45 x 25 meter roof arch situated above platform 2B.
The rainbow is projected onto the arch by a four-kilowatt spotlight that spews the projection through a special crystal filter. The projection makes use of liquid crystal optics technology originally developed for research on exoplanets, but now being repurposed to delight commuters and travelers in the Dutch capital's major transit hub. The rainbow projection features a wide array of colors unmatched by smartphones and cameras.
The Rainbow Station project was timed to help celebrate the 125th anniversary of Amsterdam Central Station's opening, as well as to mark the start of the UNESCO Year of Light 2015.
The rainbow is projected onto the arch by a four-kilowatt spotlight that spews the projection through a special crystal filter. The projection makes use of liquid crystal optics technology originally developed for research on exoplanets, but now being repurposed to delight commuters and travelers in the Dutch capital's major transit hub. The rainbow projection features a wide array of colors unmatched by smartphones and cameras.
The Rainbow Station project was timed to help celebrate the 125th anniversary of Amsterdam Central Station's opening, as well as to mark the start of the UNESCO Year of Light 2015.
Trend Themes
1. Projection Technology - The use of projection technology as an alternative means of artistic, aesthetic or informative expression is set to revolutionize the world of advertising, entertainment and education.
2. Liquid Crystal Optics - The adoption of Liquid Crystal Optics technology for artistic and aesthetic purposes creates a new disruption opportunity for the next generation of art and media professionals.
3. Celebration Campaigns - Celebration campaigns can be improved and made more memorable with innovative and unique displays like the Rainbow Station project.
Industry Implications
1. Advertising - Projection technology creates an alternative means of advertising for brands and businesses seeking to stand out in a crowded marketplace.
2. Art & Design - The use of liquid crystal optics technology in art and design creates new opportunities for engagement, communication and immersion in the arts.
3. Transport & Travel - Celebration campaigns like the Rainbow Station project can be replicated in transport and travel to provide travelers with a unique and immersive experience of the cities they visit.
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