Winky Lux's Rainbow Lip Balm Helps to Support LGBTQ+ Youth
Laura McQuarrie — June 1, 2019 — Fashion
Winky Lux is adding to its fun portfolio of lip products with an all-new rainbow lip balm that boasts color-changing properties. The Rainbow Balm, launched just in time for the start of Pride Month, takes the form of a tinted lip product that is striped with red and orange colors, as well as a blue color that is pH-activated and changes to create a unique rosy color once it's swiped across the lips.
The nourishing rainbow-hued balm boasts a pleasing pineapple scent and is made with moisturizing ingredients like jojoba oil to soothe and condition the lips.
For a limited time, a portion of the Rainbow Balm purchases will help to support the LGBTQ youth organization nAGLY.
The nourishing rainbow-hued balm boasts a pleasing pineapple scent and is made with moisturizing ingredients like jojoba oil to soothe and condition the lips.
For a limited time, a portion of the Rainbow Balm purchases will help to support the LGBTQ youth organization nAGLY.
Trend Themes
1. Color-changing Lip Products - Explore the possibility of creating new and innovative color-changing lip products by utilizing pH-activated technology.
2. Supporting Social Causes Through Product Sales - Incorporate social causes into your brand's products, as Winky Lux has done by supporting the LGBTQ community through Rainbow Balm sales.
3. Niche, Seasonal Product Lines - Offer new and fun product lines that cater to seasonal events, such as Pride Month, like Winky Lux's Rainbow Balm.
Industry Implications
1. Cosmetics - Introduce technological innovation in the production of lip products by creating color-changing shades, like Winky Lux's Rainbow Balm.
2. Social Impact - Encourage social impact initiatives through product sales, like Winky Lux's donation to nAGLY with Rainbow Balm sales.
3. Fashion and Apparel - Incorporate rainbow-themed items in product lines to support causes and bring awareness to social issues, like Winky Lux's Rainbow Balm during Pride Month.
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