The Rag & Bone DIY Project September Segment Stars Carolyn Murphy
Meghan Young — October 16, 2011 — Fashion
References: rag-bone & fashionising
The Rag & Bone DIY Project September 2011 installment stars the beautiful Carolyn Murphy.
The series of images is part of a bigger collection that allows the models to be the creative force behind their particular campaign. Following in the footsteps of Abbey Lee Kershaw, Sasha Pivovarova and more, Murphy shows her candid, animal and outdoor-loving side as she lounges around the house, takes a trip to the beach and frolics around her backyard.
By giving a glimpse into the real life of Carolyn Murphy, the Rag & Bone DIY Project September 2011 segment is excitingly voyeuristic. By doing away with the glitz and glamor that is often associated with a model's life, the authenticity and rawness seen in each one of these shots is refreshing.
The series of images is part of a bigger collection that allows the models to be the creative force behind their particular campaign. Following in the footsteps of Abbey Lee Kershaw, Sasha Pivovarova and more, Murphy shows her candid, animal and outdoor-loving side as she lounges around the house, takes a trip to the beach and frolics around her backyard.
By giving a glimpse into the real life of Carolyn Murphy, the Rag & Bone DIY Project September 2011 segment is excitingly voyeuristic. By doing away with the glitz and glamor that is often associated with a model's life, the authenticity and rawness seen in each one of these shots is refreshing.
Trend Themes
1. Authentic Model Campaigns - Opportunity for brands to showcase the real lives of models, providing a refreshing and relatable narrative.
2. Voyeuristic Marketing - Brands can utilize voyeuristic elements in their campaigns to create intrigue and engage audiences.
3. Rawness in Advertising - Opportunity to move away from the traditional glitz and glamor of advertising and embrace a more authentic and raw approach.
Industry Implications
1. Fashion - Fashion brands can incorporate realistic model campaigns to connect with consumers on a more personal level.
2. Photography - Photographers can explore the concept of voyeuristic marketing to add depth and intrigue to their work.
3. Advertising - Ad agencies can tap into the trend of rawness in advertising to create impactful and relatable campaigns.
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