The Radius Chart Displays Where Media Savvy Businesses are Located
Sarah Nazim — July 1, 2012 — Marketing
References: radiusintel & mashable
This study by Radius displays the top social small businesses within the United States. According to the study, the top five cities include (in order) San Francisco, which is also known as Silicon Valley, Los Angeles, Washington DC, Seattle and San Diego. It seems that the West Coast cities are more in tune with the social aspects of business compared to the East coast.
Oklahoma and Grand Rapids, Michigan have the highest number of small businesses using Facebook, while Rochester, Minnesota and Buffalo, New York have the highest Foursquare check-ins. The small businesses in the top 85 cities were ranked using the Radius Social Index. Social media has proven to be an effective tool for small ventures, as it allows for deeper and meaningful connections with end consumers, and aids in growing the business as well.
Oklahoma and Grand Rapids, Michigan have the highest number of small businesses using Facebook, while Rochester, Minnesota and Buffalo, New York have the highest Foursquare check-ins. The small businesses in the top 85 cities were ranked using the Radius Social Index. Social media has proven to be an effective tool for small ventures, as it allows for deeper and meaningful connections with end consumers, and aids in growing the business as well.
Trend Themes
1. Social Business - Small businesses are increasingly leveraging social media to connect with customers and grow their businesses.
2. West Coast Domination - West Coast cities, particularly San Francisco, are leading the way in social business.
3. Location-based Marketing - Location-based marketing, as demonstrated by high Foursquare check-ins in certain cities, provides opportunities for small businesses to attract local customers.
Industry Implications
1. Social Media - The rise of social business presents a wealth of opportunities for companies focused on social media marketing and management.
2. Location-based Services - Location-based marketing services, such as Foursquare and Yelp, can assist small businesses in attracting local customers.
3. Business Development - Consulting services and tools that aid small businesses in building and executing social media strategies can help drive business growth.
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