Rack911 Gives Spongebob a Terminator Makeover With LEGO
Peter Vallas — February 24, 2011 — Life-Stages
References: flickr & interweb3000.blogspot
A design pair who have named themselves Rack911 have an impressive portfolio full of amazing creations they have constructed with primarily just building blocks.
In Rack911's latest creation, they have taken the famous pop-culture kids show character SpongeBob and infused him with the Terminator character from the Terminator movie series.
Rack911's creation is definitely not for children but would be awesome for any toy collector to keep on their shelf.
Implications - In today's society, many consumers seek out products through which they can encounter or experience a brief escape from daily responsibilities. Businesses that use juxtaposition or unlikely characteristics throughout their products will be perceived as humorous and entertaining. Such qualities also lead consumers to perceive such a company as highly approachable; a trait in which consumers will likely invest.
In Rack911's latest creation, they have taken the famous pop-culture kids show character SpongeBob and infused him with the Terminator character from the Terminator movie series.
Rack911's creation is definitely not for children but would be awesome for any toy collector to keep on their shelf.
Implications - In today's society, many consumers seek out products through which they can encounter or experience a brief escape from daily responsibilities. Businesses that use juxtaposition or unlikely characteristics throughout their products will be perceived as humorous and entertaining. Such qualities also lead consumers to perceive such a company as highly approachable; a trait in which consumers will likely invest.
Trend Themes
1. Pop-culture Mashups - Businesses can create entertaining and humorous products by combining unlikely characters from different pop-culture sources.
2. Humorous Product Design - Businesses can incorporate unlikely characteristics in their products to make them more approachable and increase consumer investment.
3. Toy Collecting as a Hobby - The popularity of unique and creatively-designed toys, such as Rack911's SpongeBob Terminator, can increase the demand for collectible toys as a hobby.
Industry Implications
1. Toy Manufacturing - Opportunity to create unique and creatively-designed toys that appeal to both children and adult toy collectors.
2. Pop-culture Merchandise - Businesses can collaborate with popular pop-culture franchises to create mashup merchandise that appeals to fans and collectors.
3. Humorous Product Marketing - Opportunity for businesses to market their products with humor and approachability to increase consumer investment and brand loyalty.
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