Rachel Poston Uses Everyday Cuisine as Inspiration for Her Art
Christopher DeLuca — September 7, 2011 — Fashion
Rachel Poston is a Long Beach, California-based artist who uses junk food as the inspiration for her unique jewelry collection. Poston’s collection consists of, among other things, hamburger and lollipop earrings. Her inspiration for her pieces derives from cute, childish and girly artifacts.
Rachel Poston, who is a biologist by day, definitely creates some jewelry that stands out from anything that I have ever seen before. Each piece in her collection is modeled from a Swanson’s TV dinner. These are certainly some creations that everyone will notice.
Implications - Youth consumers are looking to make bold and unique aesthetic choices. This stems from the desire to stand out from the pack and be express their individuality. Companies must take this into consideration when creating products and future marketing campaigns.
Rachel Poston, who is a biologist by day, definitely creates some jewelry that stands out from anything that I have ever seen before. Each piece in her collection is modeled from a Swanson’s TV dinner. These are certainly some creations that everyone will notice.
Implications - Youth consumers are looking to make bold and unique aesthetic choices. This stems from the desire to stand out from the pack and be express their individuality. Companies must take this into consideration when creating products and future marketing campaigns.
Trend Themes
1. Junk Food-inspired Fashion - Expanding the market for unique and unconventional jewelry designs inspired by fast food, candies, and other popular junk foods.
2. Youth-driven Aesthetics - Creating bold and unusual fashion pieces targeted at youth who want to express their individuality and stand out.
3. Upcycling Everyday Objects - Encouraging recycling and upcycling by repurposing ordinary objects, such as food packaging, into fashion accessories.
Industry Implications
1. Fashion Accessories - Opportunities for offering more unconventional and youth-driven accessories inspired by junk food and other everyday objects.
2. Fast Food and Snack Industries - Collaborations with jewelry designers to create limited-edition pieces inspired by popular fast food and snack packaging.
3. Sustainable Fashion - Promoting sustainability and upcycling in fashion by repurposing everyday objects into unique accessories for a younger market.
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