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Rachel Antonoff's 'Forever Crush' Video is Packed with Celebs
Laura McQuarrie — October 24, 2013 — Fashion
References: rachelantonoff.tumblr & style.mtv
The video for the Spring 2014 Rachel Antonoff collection is packed with numerous celebrity appearances and tells the story of how Antonoff's parents fell in love in the 1970s.
The sweet collection is aptly titled 'Forever Crush,' and the accompanying video tells the story of instant love at first sight, friendships that almost never turned into anything more, other boys that got in the way and attempts to woo girls with gifts of pumpkins.
Familiar faces in the video include Rachel Antonoff's brother Jack as well as Community's Gillian Jacobs, Jenny Slate and Mae Whitman. Another celebrity featured in this collection is Aubrey Plaza, who models the looks in the photographic version of this lookbook.
The sweet collection is aptly titled 'Forever Crush,' and the accompanying video tells the story of instant love at first sight, friendships that almost never turned into anything more, other boys that got in the way and attempts to woo girls with gifts of pumpkins.
Familiar faces in the video include Rachel Antonoff's brother Jack as well as Community's Gillian Jacobs, Jenny Slate and Mae Whitman. Another celebrity featured in this collection is Aubrey Plaza, who models the looks in the photographic version of this lookbook.
Trend Themes
1. Storytelling Fashion Campaigns - Opportunity for brands to create immersive and narrative-driven fashion campaigns with celebrity appearances.
2. Nostalgic Collections - Opportunity to design collections that evoke feelings of nostalgia for a specific time period, like the 1970s.
3. Celebrity Endorsements - Opportunity for brands to leverage celebrity endorsements in their marketing and advertising campaigns.
Industry Implications
1. Fashion - Opportunity for fashion brands to incorporate storytelling into their collections and marketing strategies.
2. Entertainment - Opportunity for entertainment industry to collaborate with fashion brands on narrative-driven campaigns featuring celebrities.
3. Advertising - Opportunity for advertisers to create engaging campaigns through the use of celebrity endorsements and storytelling.
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