'TVC Moscow Week' Makes Race Track Designs Out of Lights
Sarah Dos Santos — September 16, 2013 — Art & Design
References: behance.net & behance.net
Graphic design company N3's newest project 'TVC Moscow Week' features beams that form race track designs out of lights that blast into the sky. Using motion graphics technology, N3 used red and yellow lights to spread through dark gray and blue city streets like a sped up time-lapse of speeding cars at night. The lights flood rapidly through twists and turns, never stopping, before reaching a central point and sending up a light beam.
The company, based in Moscow, Russia, has a variety of digital projects under their belt. Using vibrant colors, imagery and adding its own special flair, N3 has been able to make sights that one could imagine existing in the world, even more beautiful and sophisticated. This project is a sample of the many incredibly realistic yet surreal digital creations N3 has made.
The company, based in Moscow, Russia, has a variety of digital projects under their belt. Using vibrant colors, imagery and adding its own special flair, N3 has been able to make sights that one could imagine existing in the world, even more beautiful and sophisticated. This project is a sample of the many incredibly realistic yet surreal digital creations N3 has made.
Trend Themes
1. Motion Graphics Technology - The use of motion graphics technology in N3's project opens up possibilities for creating immersive and visually striking animations.
2. Speeding Cars at Night - The trend of using lights to depict the motion of speeding cars at night could be applied to various visual media, such as advertising or entertainment.
3. Realistic Surreal Digital Creations - The trend of creating incredibly realistic yet surreal digital designs presents opportunities for innovative storytelling and immersive experiences in industries like gaming or virtual reality.
Industry Implications
1. Graphic Design - The graphic design industry can benefit from adopting motion graphics technology to create visually captivating projects and deliver impactful messages.
2. Advertising - The advertising industry can explore incorporating the concept of speeding cars at night using lights to attract attention and evoke excitement in their campaigns.
3. Entertainment - The entertainment industry, such as film and television, can leverage realistic surreal digital creations to create visually stunning and immersive experiences for audiences.
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