Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Vietnamese Culture-Honoring Balanced Lighting

Clean the Sky - Positive Eco Trends & Breakthroughs

Vy Voi's Rễ Cây Collection Explores Contradictions

— June 15, 2024 — Art & Design
New York-based designer Steffany Tran is the founder of the studio Vy Voi and it recently unveiled the captivating Rễ Cây collection. This capsule came to fruition after the designer explored deeper into the contradictions that exist in the design itself. She crafts the light capsule that connects to her Vietnamese heritage and highlights how disparate elements can elevate one another when together.

Rễ Cây translates to 'root' in Vietnamese and the capsule is comprised of five table lamps. "Sắn (Cassava) Light, Cà-rốt (Carrot) Light, Củ Cải (Radish) Light, Khoai Môn (Taro) Light, and Củ Đậu (Jicama) Light."

Trần speaks about the design and how it connects to her culture, stating “With the long-term goal of working more closely with Vietnamese materials, I discovered Dó paper in my research and became enamored. The paper is truly the leading character in this design. It’s my hope that by centering this historic paper into a contemporary design context, we’ll be able to not only spotlight Vietnamese history but the paper’s potential as a design material for generations to come.”

Image Credit: Steffant Tran, Vy Voi
Trend Themes
1. Heritage-infused Lighting - Vy Voi's Rễ Cây collection highlights how integrating cultural heritage into contemporary design brings unique aesthetic and storytelling dimensions to functional items.
2. Material-centric Design - The use of Dó paper in lighting design emphasizes the potential of traditional materials in modern applications, creating a blend of historical significance and innovative utility.
3. Contradictory Elements Synergy - The Rễ Cây collection showcases how combining seemingly disparate elements can result in elevated and harmonious design outcomes.
Industry Implications
1. Interior Design - Incorporating cultural and historical elements into modern design can create distinctive and meaningful spaces.
2. Sustainable Materials - Exploring traditional materials like Dó paper for contemporary use can drive sustainability and innovation in material selection.
3. Artisanal Lighting - Crafting lighting solutions that blend heritage and modernity offers a niche market for consumers seeking unique and culturally infused products.
4.2
Score
Popularity
Activity
Freshness