The Quo Beauty Pride Collection Creates Vibrant Looks
Michael Hemsworth — May 29, 2021 — Marketing
References: shop.shoppersdrugmart & drugstorenews
The Quo Beauty Pride Collection has been unveiled by Canada-based drugstore retailer Shoppers Drug Mart to provide consumers with a way to celebrate Pride Month with a range of vibrant products.
The collection is formulated with Pride festivities in mind to help consumers create vibrant looks that will catch the eye of onlookers and withstand wear throughout the entire event. The products include waterproof eyeliners, brow stickers, eyelashes, and eyeshadow palette, headbands, a brush set and even lip-shaped sunglasses.
The Quo Beauty Pride Collection will be available both in-store and online from May 22 to June 18 and will see 10% of all sales from the collection up to $20,000 being donated to PFlag Canada to help give back to the LGBT community.
The collection is formulated with Pride festivities in mind to help consumers create vibrant looks that will catch the eye of onlookers and withstand wear throughout the entire event. The products include waterproof eyeliners, brow stickers, eyelashes, and eyeshadow palette, headbands, a brush set and even lip-shaped sunglasses.
The Quo Beauty Pride Collection will be available both in-store and online from May 22 to June 18 and will see 10% of all sales from the collection up to $20,000 being donated to PFlag Canada to help give back to the LGBT community.
Trend Themes
1. Pride Makeup Collections - More brands will develop limited-edition makeup collections to support different social movements or promote a sense of diversity and inclusion among consumers.
2. Waterproof Cosmetics for Events - In response to the growing popularity of outdoor events, more cosmetics companies will create waterproof and long-lasting collections specifically designed for festivals or other outdoor activities.
3. LGBTQ+ Inclusive Products - More companies will expand their product lines to include inclusive options that cater to LGBTQ+ customers, leading to greater brand loyalty and customer retention.
Industry Implications
1. Retail - Retailers can embrace limited-edition makeup collections to connect with their consumers and attract a wider range of customers by promoting inclusivity, diversity, and support for social movements.
2. Cosmetics - Cosmetics companies can design long-lasting, waterproof makeup collections that cater to the specific needs of consumers attending outdoor events or festivals, opening up new marketing opportunities for products that can hold up to challenging environmental conditions.
3. Non-profit - Nonprofits can leverage brand collaborations to fundraise and promote awareness about charitable initiatives and causes that they support.
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