Scooter’s Coffee Quitter’s Day Deal Rewards Resolution Failure
Michael Hemsworth — January 9, 2025 — Business
References: scooterscoffee & qsrmagazine
The Scooter’s Coffee Quitter’s Day Deal is being offered by the cafe brand as a way to reward customers and reward them for a job well done when it comes to new year's resolutions. The deal is positioned as an app-only offering that's being offered on Friday, January 10, 2025, otherwise known as Quitter's Day, and comes in the form of a half-price cinnamon roll with the purchase of any drink. Customers can choose from a wide array of beverages including sweet or savory options as well as hot, iced and blended varieties.
The Scooter’s Coffee Quitter’s Day Deal comes as one of a growing number of celebratory new year promotions that create a sense of camaraderie with consumers by prioritizing cheekiness.
Image Credit: Scooter's Coffee
The Scooter’s Coffee Quitter’s Day Deal comes as one of a growing number of celebratory new year promotions that create a sense of camaraderie with consumers by prioritizing cheekiness.
Image Credit: Scooter's Coffee
Trend Themes
1. Celebratory Promotions - Brands are increasingly launching celebratory promotions that humorously acknowledge consumer behavior, creating a unique sense of connection and community.
2. App-exclusive Deals - Businesses are leveraging app-exclusive deals to drive digital engagement and reward tech-savvy customers.
3. Guilt-free Indulgence - Cheeky promotions focused on 'guilt-free' indulgence resonate with consumers who appreciate both treats and an amusing approach to resolutions.
Industry Implications
1. Food and Beverage - The food and beverage industry reaps benefits from playful marketing tactics that encourage consumer interaction and digital engagement.
2. Retail Tech - Retail tech is evolving as more businesses adopt app-based platforms for exclusive deals and promotions that drive customer loyalty.
3. Marketing and Advertising - Marketing and advertising sectors are innovating by incorporating humor and relatability into campaigns that challenge conventional new year resolutions.
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