Sugukon Navi Anticipates the Rising Number of Pregnancies in Japan
Summer Luu — August 31, 2010 — Lifestyle
References: sugukon & blog.japantimes.co.jp
A wedding specialist named Sugukon Navi recently updated her website with a section called the Sugukon Maternity Plan, made specifically for shotgun weddings due to pre-marital pregnancies. For approximately $21,600, this package comes with catering, flowers, a venue, wardrobe and more, for a total of 60 guests.
Brides can also rent maternity wedding dresses to fit over visibly pregnant tummies, and special venues are offered with staff who won’t give disapproving looks. Definitely an innovative and practical concept, the Sugukon Maternity Plan by Sugukon Navi can be useful at times of need.
Brides can also rent maternity wedding dresses to fit over visibly pregnant tummies, and special venues are offered with staff who won’t give disapproving looks. Definitely an innovative and practical concept, the Sugukon Maternity Plan by Sugukon Navi can be useful at times of need.
Trend Themes
1. Maternity Wedding Planning - The trend of offering specialized wedding planning services for shotgun weddings due to pre-marital pregnancies presents an opportunity for disruptive innovation in the wedding planning industry.
2. Maternity Wedding Dresses - The trend of providing rental maternity wedding dresses that fit over visibly pregnant tummies opens up new possibilities for disruption in the wedding attire industry.
3. Non-judgmental Wedding Venues - The trend of offering special venues with staff who won't give disapproving looks during shotgun weddings creates an opportunity for disruptive innovation in the event venue industry.
Industry Implications
1. Wedding Planning - The wedding planning industry can explore new services and packages tailored specifically for shotgun weddings due to pre-marital pregnancies, disrupting traditional wedding planning approaches.
2. Wedding Attire - The wedding attire industry can innovate by providing rental options for maternity wedding dresses that accommodate visibly pregnant tummies, introducing a new solution for pregnant brides.
3. Event Venues - The event venue industry can capitalize on the trend of non-judgmental wedding venues by creating inclusive spaces and training staff to provide supportive environments for shotgun weddings.
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