'#Queenrules' Was Created in Honor of International Women's Day
Mishal Omar — March 10, 2018 — Art & Design
References: fcbinferno & thedieline
The creative agency FCB Inferno created a unique deck of playing cards in honor of International Women's Day, called #Queenrules.
Changing the traditional dynamic of playing cards, in the #Queenrules version the Queens outrank the kings. The limited edition playing cards feature a series of illustrations that were made by 16 different female artists "found all over the world, sourced through womenwhodraw.com, a website that champions female artists." The illustrators come from a range of diverse backgrounds and groups, including women of color, individuals in the LGBTQ+ community, and other minority groups.
The concept behind these playing cards works to empower women and flip a script in a subtle but impactful way, functioning as the perfect International Women's Day gift.
Changing the traditional dynamic of playing cards, in the #Queenrules version the Queens outrank the kings. The limited edition playing cards feature a series of illustrations that were made by 16 different female artists "found all over the world, sourced through womenwhodraw.com, a website that champions female artists." The illustrators come from a range of diverse backgrounds and groups, including women of color, individuals in the LGBTQ+ community, and other minority groups.
The concept behind these playing cards works to empower women and flip a script in a subtle but impactful way, functioning as the perfect International Women's Day gift.
Trend Themes
1. Gender-flipped Products - Creating products that flip traditional gender roles to empower underrepresented groups and make a social impact.
2. Diversity-centered Art - Using art to showcase the work of underrepresented groups, celebrate diversity and promote social change.
3. Feminist Consumerism - Encouraging feminist ideals and consumerism by creating products that promote gender equality and social justice.
Industry Implications
1. Art - Using diversely-sourced art to create products that promote social change, start conversations and empower underrepresented groups.
2. Gaming and Toys - Incorporating feminist ideals and diversity in gaming and toy products to challenge gender stereotypes and encourage equality.
3. Marketing and Advertising - Promoting feminist and diversity-centered products through inclusive marketing campaigns that amplify the underrepresented voices behind them.
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