Qualcomm and Microsoft Have Teamed Up to Advance AR
Caitlyn Fernandez — January 24, 2022 — Tech
References: computerweekly & theverge
Qualcomm and Microsoft have teamed up in hopes of enhancing, expanding, and further exploring the world of augmented reality. Microsoft has been making a lot of progress regarding the future of the metaverse. With Qualcomm's expertise in wireless and spatial computing technology, this partnership will surely make significant advancements towards AR in the metaverse.
According to Computer Weekly, both companies will be looking towards "several initiatives to drive the ecosystem, including developing custom AR chips to enable a new wave of power efficient, lightweight AR glasses to deliver rich and immersive experiences. It also has plans to integrate software such as Microsoft Mesh and Snapdragon Spaces XR Developer Platform," regarding the metaverse. This partnership shows the commitment to a new future for collaboration, a new way of work, and how technology can be further implemented into consumers' lives.
Image Credit: The Verge
According to Computer Weekly, both companies will be looking towards "several initiatives to drive the ecosystem, including developing custom AR chips to enable a new wave of power efficient, lightweight AR glasses to deliver rich and immersive experiences. It also has plans to integrate software such as Microsoft Mesh and Snapdragon Spaces XR Developer Platform," regarding the metaverse. This partnership shows the commitment to a new future for collaboration, a new way of work, and how technology can be further implemented into consumers' lives.
Image Credit: The Verge
Trend Themes
1. Metaverse Augmented Reality - The collaboration between Qualcomm and Microsoft aims to enhance and expand the world of augmented reality in the metaverse with the development of custom AR chips and integration of software like Microsoft Mesh and Snapdragon Spaces XR Developer Platform.
2. Wireless Spatial Computing - Qualcomm's expertise in wireless and spatial computing technology can advance the development and use of AR glasses for rich and immersive experiences in the metaverse.
3. Collaborative Work-tech - This partnership demonstrates the potential for technology to facilitate a new future for collaborative work and consumer integration, showcasing new opportunities for disruptive innovation in the tech industry.
Industry Implications
1. Technology - The development of custom AR chips and integration of software between Qualcomm and Microsoft for the metaverse presents a disruptive innovation opportunity in the tech industry.
2. Augmented Reality - Qualcomm and Microsoft's partnership to advance and expand the use of augmented reality in the metaverse presents a disruptive innovation opportunity in the augmented reality industry.
3. Wireless Computing - Qualcomm's expertise in wireless computing technology can further advance the development of AR glasses for rich and immersive experiences in the metaverse, presenting a disruptive innovation opportunity in the wireless computing industry.
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