QRILL Pet Signed an Agreement with a Chinese Pet Food Manufacturer
Grace Mahas — December 15, 2021 — Business
References: qrillpet & marketscreener
Aker BioMarine, the parent company of QRILL Pet, is increasing its focus in the Asian pet food market was six new agreements and strategic partnerships; including its recent agreement with China's leading producer of pet food, Gambol Pet Food Group.
Aker BioMarine is disrupting the pet food industry with its premium krill-based pet food. The ingredient is now viewed as an important ingredient in premium pet foods across China. The krill is harvested from Antarctica and boasts an exceptional amount of omega-3 that supports the health of animals.
"Now with our strategic partnership in place we are looking forward to establish our products in the Chines pet food industry and become a well-known branded ingredient. We want QRILL Pet to be important for pet food brands and consumers while being associated with optimal pet health," says Knut Heggen, SVP Qrill Pet Sales
Image Credit: QRILL Pet
Aker BioMarine is disrupting the pet food industry with its premium krill-based pet food. The ingredient is now viewed as an important ingredient in premium pet foods across China. The krill is harvested from Antarctica and boasts an exceptional amount of omega-3 that supports the health of animals.
"Now with our strategic partnership in place we are looking forward to establish our products in the Chines pet food industry and become a well-known branded ingredient. We want QRILL Pet to be important for pet food brands and consumers while being associated with optimal pet health," says Knut Heggen, SVP Qrill Pet Sales
Image Credit: QRILL Pet
Trend Themes
1. Krill-based Pet Food - Aker BioMarine is disrupting the pet food industry with its premium krill-based pet food, providing an opportunity for pet food companies to incorporate this ingredient to create healthier options for pets.
2. Focus on Asian Pet Food Market - Aker BioMarine's increasing focus on the Asian pet food market through strategic partnerships provides an opportunity for pet food companies to tap into this growing market.
3. Sustainable Ingredients - Harvesting krill from Antarctica for use in pet food boasts a sustainable source of omega-3 for pet food companies to incorporate, contributing to eco-friendly practices.
Industry Implications
1. Pet Food Manufacturing - The agreement between QRILL Pet and Gambol Pet Food Group presents an opportunity for pet food manufacturers to include premium krill-infused pet foods in their product offerings.
2. Aquaculture - Aker BioMarine's sustainable harvesting of krill from Antarctica for use in pet food can also provide opportunities in the aquaculture industry for similar sustainable practices.
3. Natural Health and Wellness - The use of krill in pet food enhances the health and wellness of pets, providing an opportunity for the natural health and wellness industry to incorporate this ingredient in their offerings.
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