Thorunn Arnadottir's QR U? Collection Has a Tribal Influence
Meghan Young — July 19, 2011 — Unique
References: fashioningtech & dvice
The adoption of QR Codes into design and fashion may not be new, but the QR U? collection definitely puts a unique twist on it. Instead of a traditional graphic print that can usually be scanned, these fashion pieces have actually been beaded. With this medium, the QR U? collection makes more of a statement on technology and social media rather than being a part of it.
Designed and created by Thorunn Arnadottir, who hails from Iceland but is currently based in London, the QR U? collection was inspired by African beadcraft. Using Swarovski crystals, the QR U? collection takes a rather luxury stance in regards to this type of technology, while showing how social networks have become "online tribes" in the real world. Surprisingly enough, the QR U? pieces actually do take you the brand's associated website, despite being beaded.
Designed and created by Thorunn Arnadottir, who hails from Iceland but is currently based in London, the QR U? collection was inspired by African beadcraft. Using Swarovski crystals, the QR U? collection takes a rather luxury stance in regards to this type of technology, while showing how social networks have become "online tribes" in the real world. Surprisingly enough, the QR U? pieces actually do take you the brand's associated website, despite being beaded.
Trend Themes
1. Beaded QR Codes - The use of beaded QR codes in fashion creates a unique and eye-catching way to integrate technology into design.
2. Luxury Techy Fashion - The QR U? collection demonstrates the potential for high-end fashion to incorporate technology and social media themes.
3. Online Tribe Symbolism - The QR U? collection explores the concept of social networks as modern-day tribes through the use of beaded QR codes.
Industry Implications
1. Fashion - The fashion industry has an opportunity to embrace beaded tech designs and create unique, attention-grabbing garments.
2. Luxury Goods - Luxury brands can leverage the QR U? collection as inspiration for combining high-end materials and technology in their products.
3. Digital Marketing - The QR U? collection highlights the potential for integrating QR codes into digital marketing strategies, bridging the gap between online and offline experiences.
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