Deris Patent Set Up a Booth with Framed QR Code Art to Engage You
Laura McQuarrie — June 18, 2013 — Tech
References: en.nocomment.tr & creativeguerrillamarketing
For the International Brand Conference, Deriş Patent's booth was set up like a gallery that displayed QR code art. Varying sizes of the black and white codes were framed like pieces in a gallery that could be scanned by people who came into the booth.
When the QR codes were scanned, the booth's visitors were directed to a questionnaire. Participants who completed of the questionnaire the fastest were rewarded with prizes from Deriş.
This exhibit embraced digital technology, engaged a young audience and was successful at driving a lot of traffic through their booth quickly. This concept of a mock art gallery was executed by design agency 'No Comment' to increase awareness of the Deriş brand.
When the QR codes were scanned, the booth's visitors were directed to a questionnaire. Participants who completed of the questionnaire the fastest were rewarded with prizes from Deriş.
This exhibit embraced digital technology, engaged a young audience and was successful at driving a lot of traffic through their booth quickly. This concept of a mock art gallery was executed by design agency 'No Comment' to increase awareness of the Deriş brand.
Trend Themes
1. Scannable QR Code Art - The use of QR codes in art galleries allows for interactive experiences for visitors and engagement with younger audiences.
2. Interactive Brand Experiences - Creating interactive experiences through digital technology offers an effective way to increase brand awareness and engagement.
3. Gamification in Marketing - Using games and rewards, like the questionnaire and prizes at the Deriş Patent booth, can increase engagement and participation at marketing events.
Industry Implications
1. Art and Culture - Art galleries can use QR codes to create interactive exhibits and engage with younger audiences.
2. Marketing and Advertising - Digital technology and gamification can be used to create interactive and engaging brand experiences at events and exhibitions.
3. Technology and Software - Advancements in QR code technology and the use of digital tools like questionnaires and rewards create new opportunities for marketing and advertising.
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