Prada's PVC Tote is Both Sleek and Stylish
Ellen Smith — April 25, 2018 — Fashion
References: matchesfashion & hypebae
Prada's PVC tote has just been released, offering consumers a unique alternative to more traditional purses. Transparent fashions have been a popular concept this season with both high-end and fast fashion brands releasing clear jackets, backpacks and more. Prada's PVC tote solidifies the popularity of this concept, as its high-end bag is flying off the shelves with the luxurious retailing price of $975 USD.
The bag was constructed with a clear plexi-like material and stamped with a simple white text logo. The bag it topped off with an elegant white border that adds a sense of unity to the piece. The bag is both sleek and trendy and can help one achieve a casual yet stylish look.
Image Credit: MatchesFashion
The bag was constructed with a clear plexi-like material and stamped with a simple white text logo. The bag it topped off with an elegant white border that adds a sense of unity to the piece. The bag is both sleek and trendy and can help one achieve a casual yet stylish look.
Image Credit: MatchesFashion
Trend Themes
1. Transparent Fashion - There is a growing trend in the fashion industry towards transparent designs, as seen with Prada's PVC tote, offering an opportunity for designers to explore innovative materials and create unique and stylish products.
2. Luxury PVC Accessories - The release of Prada's PVC tote highlights the potential for luxury brands to embrace PVC and other unconventional materials in their accessory lines, disrupting the traditional notion of luxury and opening up new avenues for design and creativity.
3. Clear Text Logo Stamping - The use of clear plexi-like material with simple white text logo on Prada's PVC tote showcases a trend in logo stamping, presenting an opportunity for brands to experiment with transparent materials and minimalist design elements to create visually striking and modern logo applications.
Industry Implications
1. Fashion Accessories - The popularity of Prada's PVC tote and the transparent fashion trend suggest an opportunity for fashion accessory brands to incorporate unconventional materials and designs into their products, attracting consumers who seek both stylish and unique accessories.
2. Luxury Retail - The success of Prada's PVC tote at a luxurious retailing price indicates a demand for high-end PVC products, presenting an opportunity for luxury retail brands to explore and market exclusive and unconventional materials in their product offerings.
3. Logo and Branding Design - The clear text logo stamping on Prada's PVC tote presents a trend in logo and branding design, offering an opportunity for design agencies and brands to experiment with transparent materials and minimalist approaches to create distinct and modern brand identities.
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