The PUSH 'NEXUS' Tracks Reps, Work-to-Rest Ratio and More
Michael Hemsworth — July 28, 2018 — Lifestyle
References: kickstarter & gadgetify
Many of the wearables on the market are great for fitness tracking but won't track much beyond how many calories you burn or time spent in the gym, so the PUSH 'NEXUS' has been created as a device to change this.
Ideal for CrossFit enthusiasts and gym-loving athletes, the wearable will automatically track the reps you do in your workout as well as your work-to-rest ratio and even round splits. This will help athletes to track their progress with far better accuracy compared to other devices and ensure they are able to push themselves at the optimal rate without having to risk overexertion or injury.
The PUSH 'NEXUS' wearable also allows users to share their workouts with friends, family and other athletes to incite competition between one another.
Ideal for CrossFit enthusiasts and gym-loving athletes, the wearable will automatically track the reps you do in your workout as well as your work-to-rest ratio and even round splits. This will help athletes to track their progress with far better accuracy compared to other devices and ensure they are able to push themselves at the optimal rate without having to risk overexertion or injury.
The PUSH 'NEXUS' wearable also allows users to share their workouts with friends, family and other athletes to incite competition between one another.
Trend Themes
1. Advanced Fitness Tracking - Capitalizing on the limitations of current wearable fitness trackers, this trend offers disruptive innovation opportunities to create wearables that track more comprehensive workout data, such as reps, work-to-rest ratio, and round splits.
2. Accurate Progress Monitoring - This trend presents disruptive innovation opportunities for developing wearables that provide athletes with more accurate progress monitoring, allowing them to track their fitness journey with better accuracy and make informed decisions to optimize their performance.
3. Social Fitness Competition - With the rise of wearables that enable users to share their workouts and compete with friends and other athletes, this trend opens up disruptive innovation opportunities to create platforms that facilitate social fitness competition and motivate individuals to push themselves further.
Industry Implications
1. Wearable Technology - The advancement of specialized gym-ready wearables creates disruptive innovation opportunities within the wearable technology industry to develop devices that can track comprehensive workout data and offer more accurate progress monitoring.
2. Fitness and Wellness - This trend presents disruptive innovation opportunities in the fitness and wellness industry, allowing companies to create products and services that cater to the demand for advanced fitness tracking and accurate progress monitoring.
3. Social Fitness Platforms - The emergence of wearables that enable social fitness competition creates disruptive innovation opportunities in the development of social fitness platforms, where individuals can connect, share their workouts, and engage in friendly competition.
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