Justin Bieber is Shot Wearing Balenciaga's New Defender Sneaker
Niko Pajkovic — February 11, 2022 — Marketing
References: balenciaga & hypebeast
Spanish luxury fashion house Balenciaga has tapped Justin Bieber for its latest Stef Mitchell-shot campaign. The new promotional photoshoot features the superstar musician rocking the label's soon-to-be-released Defender sneaker, which originally debuted during the brand's Spring/Summer 2022 runway show.
According to the label, the sneaker is modeled after a rubber tire, which explains its distinctly rounded aesthetic and notably bulbous soles. In addition, the shoe features a mesh construction and synthetic panels, lending them a retro-chic look.
For the campaign, Bieber is shot wearing the shoes in 'Dirtied White,' which he has paired with a small fit t-shirt, Destroyed Skater jeans, a Skater belt, and a pair of Bat Sunglasses. As a whole, Bieber's look has a grungy, '90s-era feel that is perfectly complemented -- and elevated -- by the Defender Sneaker.
Image Credit: Stef Mitchell
According to the label, the sneaker is modeled after a rubber tire, which explains its distinctly rounded aesthetic and notably bulbous soles. In addition, the shoe features a mesh construction and synthetic panels, lending them a retro-chic look.
For the campaign, Bieber is shot wearing the shoes in 'Dirtied White,' which he has paired with a small fit t-shirt, Destroyed Skater jeans, a Skater belt, and a pair of Bat Sunglasses. As a whole, Bieber's look has a grungy, '90s-era feel that is perfectly complemented -- and elevated -- by the Defender Sneaker.
Image Credit: Stef Mitchell
Trend Themes
1. Bulbous Sneakers Fashion - The trend of designing bulbous sneakers is disrupting the traditional sneaker market, pushing fashion houses to experiment with unique and unconventional designs.
2. Celebrity Endorsements in Fashion - Celebrity endorsements are revolutionizing the marketing industry of the fashion world, providing unparalleled exposure and impact for brands.
3. Retro-chic Look in Fashion - The rise of retro-chic fashion is disrupting the fashion industry, with fashion houses exploring designs that reflect the styles of past decades with a modern twist.
Industry Implications
1. Luxury Fashion - Luxury fashion houses like Balenciaga experiment with unique designs to stay ahead of the competition and create a distinct brand identity that appeals to the fashion-conscious consumer.
2. Sportswear and Athletic Footwear - The trend of unconventional sneaker design creates an opportunity for sportswear and athletic footwear brands to explore unique patterns, colors, and shapes that meet both performance and fashion needs.
3. Eyewear Industry - As celebrity fashion influences the industry, brands like Bat Sunglasses leverage endorsements like Justin Bieber's to create a strong visual brand identity and stay ahead of competitors in the eyewear market.
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