adidas Launches a Purple Haze Samba Sneaker Celebrating 4/20
References: adidas & highsnobiety
adidas introduces the new Purple Haze Samba sneaker model for the season to celebrate 4/20 this past weekend. The sneaker is complete in a colorway that references its name, boasting a velvet purple upper for soft textures. It is decorated with teasel suede overlays over the toe area and sits on top of a transparent midsole foundation.
The most notable detail of the sneaker model is located at the tongue area, featuring a hidden stash pocket to further nod to the overarching theme. The heels boast embroidery that reads "Good Vibes" and "420" is printed on the clear outsoles. The laces and Three Stripes branding are done in white to contrast against the deep purple hue throughout the soft velvety uppers.
The most notable detail of the sneaker model is located at the tongue area, featuring a hidden stash pocket to further nod to the overarching theme. The heels boast embroidery that reads "Good Vibes" and "420" is printed on the clear outsoles. The laces and Three Stripes branding are done in white to contrast against the deep purple hue throughout the soft velvety uppers.
Trend Themes
1. Celebrity-inspired Fashion - The Purple Haze Samba sneaker model, inspired by the theme of 4/20, is an example of how brands are using the popularity of celebrities and their lifestyles to create unique and trendy fashion products.
2. Innovative Sneaker Designs - The hidden stash pocket feature in the Purple Haze Samba sneaker model showcases the potential for new and inventive designs in the sneaker industry to stand out in a crowded market.
3. Sustainable Materials - The use of sustainable materials such as the teasel suede overlays in the Purple Haze Samba sneaker model reflects the growing trend and demand for eco-friendly fashion options.
Industry Implications
1. Fashion - The Purple Haze Samba sneaker model showcases how brands can experiment and deliver unique products that cater to various consumer preferences and lifestyles.
2. Sneaker - The Purple Haze Samba sneaker model highlights the potential for new and innovative designs in the sneaker industry that can enhance the user's experience and create buzz and demand.
3. Sustainable Fashion - The use of sustainable materials in the Purple Haze Samba sneaker model reflects a growing trend and increased demand for eco-friendly fashion options that are both fashionable and environmentally conscious.
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