Perlicue and Vans Join Forces to Celebrate the Year of the Pig
Chinese label Perlicue works in collaboration with footwear label Vans on a sneaker pack to celebrate the upcoming Chinese New Year. The duo works together to ring in the 'Year of the Pig,' which is also recognized as the 'Fat Year.' The sneaker pack highlights the Old Skool and the Era, two iconic models by Vans.
The color palette indulges in bright reds and white with details such as large midsoles, detachable side stripes, and thick laces. All of these reworked details are meant to reference the 'fat year' and its symbol of luck. The Era sneakers showcase a checkered pattern and the Old Skool has a bright foot wrap. There is also a pig motif on the insoles to add another representative emblem of the overarching theme.
The color palette indulges in bright reds and white with details such as large midsoles, detachable side stripes, and thick laces. All of these reworked details are meant to reference the 'fat year' and its symbol of luck. The Era sneakers showcase a checkered pattern and the Old Skool has a bright foot wrap. There is also a pig motif on the insoles to add another representative emblem of the overarching theme.
Trend Themes
1. Holiday-themed Fashion Products - Other fashion brands can collaborate with local designers to create holiday-themed products that celebrate important cultural events and traditions, like Chinese New Year.
2. Symbolic Design Elements - Designers can incorporate symbolic motifs and cultural references into their products to appeal to consumers who want to celebrate their heritage or cultural identity through their fashion choices.
3. Limited-edition Collections - Creating limited-edition fashion collections around cultural events and holidays can create a sense of exclusivity and urgency that drives sales and brand engagement.
Industry Implications
1. Footwear - Footwear brands can collaborate with local designers to create limited-edition collections of holiday-themed sneakers, like Perlicue and Vans did for Chinese New Year.
2. Apparel - Clothing brands can incorporate symbolic design elements and cultural references into their limited-edition collections, like Adidas did with its Chinese New Year collection.
3. Accessories - Accessory brands can create holiday-themed products that celebrate cultural events and traditions, like the Chinese New Year-themed watches created by Tissot.
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