The 'Pure Michigan' Campaign Aims to Lure Visitors to the Motor City
Rahul Kalvapalle — March 18, 2014 — Marketing
References: michigan.org & mlive
Detroit's award-winning tourism brand Pure Michigan is launching a new series of adverts to attract tourists to the Great Lakes state.
The new Pure Michigan campaign is funded by a $13 million budget including $3 million from partner organizations. Pure Michigan received $29 in state funding, while Governor Rick Snyder has proposed a $31 million contribution for the state's next budget effective October 1.
The televised commercials will air at least 5,000 times on NBC, CBS, ABC and over a dozen other cable channels. The half-minute adverts, which include one called 'Open Road' and another dubbed 'Summer Breeze,' will splash picturesque shots of Detroit's coastlines, golf courses and other major attractions. The campaign will also include radio ads, billboards and advertisements on buses.
The new Pure Michigan campaign is funded by a $13 million budget including $3 million from partner organizations. Pure Michigan received $29 in state funding, while Governor Rick Snyder has proposed a $31 million contribution for the state's next budget effective October 1.
The televised commercials will air at least 5,000 times on NBC, CBS, ABC and over a dozen other cable channels. The half-minute adverts, which include one called 'Open Road' and another dubbed 'Summer Breeze,' will splash picturesque shots of Detroit's coastlines, golf courses and other major attractions. The campaign will also include radio ads, billboards and advertisements on buses.
Trend Themes
1. Tourism Advertising - Opportunity for innovative approaches to promoting tourism destinations and attracting visitors.
2. Partnership Funding - Potential for creative collaborations and funding models in tourism campaigns.
3. Multi-channel Marketing - Opportunity to leverage various advertising channels to reach wider audiences and increase brand visibility.
Industry Implications
1. Tourism - Innovative strategies can be implemented to enhance tourism experiences and promote destinations.
2. Advertising - Disruptive innovations can revolutionize the advertising industry and impact how businesses connect with consumers.
3. Media - Opportunity for media companies to explore new avenues for advertising revenue and content distribution.
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