The adidas Pure Boost Sneaker Comes in an American Version
Vasiliki Marapas — July 3, 2015 — Fashion
References: adidas & highsnobiety
American Independence Day is right around the corner, and in order to celebrate, Three Stripes has created a limited-edition 'Stars and Stripes' Pure Boost shoe. The special fourth of July sneaker is accompanied by the news that adidas will add the Pure Boost silhouette to the list of shoes available for customizable on the miadidas index.
Customization has become the bread and butter of the consumer world. Any brand or company that offers some level of personalization in its product or service benefits from the hyper-individualized nature of today's consumer, who is looking to stand apart from the crowd, while still supporting their favorite brands.
The same is true for sneaker enthusiasts, who will have the option of customizing their Pure Boost with 12 colors and four prints, among other personalization options. Even the special edition Stars and Stripes pair has the option of being customized with an additional prints, for five dollars a pop.
Customization has become the bread and butter of the consumer world. Any brand or company that offers some level of personalization in its product or service benefits from the hyper-individualized nature of today's consumer, who is looking to stand apart from the crowd, while still supporting their favorite brands.
The same is true for sneaker enthusiasts, who will have the option of customizing their Pure Boost with 12 colors and four prints, among other personalization options. Even the special edition Stars and Stripes pair has the option of being customized with an additional prints, for five dollars a pop.
Trend Themes
1. Customization in Consumer Products - Brands that offer customizable products can tap into the desire for hyper-individualization, attracting consumers who want to stand out from the crowd.
2. Personalized Sneaker Design - Sneaker enthusiasts can now customize their own Pure Boost shoes, selecting from a range of colors and prints to create a unique and personalized design.
3. Holiday-themed Limited Editions - Limited-edition sneakers like the Stars and Stripes Pure Boost offer a way for brands to celebrate holidays and create a sense of exclusivity for consumers.
Industry Implications
1. Sportswear and Sneakers - The sportswear and sneaker industry can embrace customizable options to attract sneaker enthusiasts and offer unique products.
2. Fashion Retail - Fashion retailers can embrace the trend of customization to cater to consumers looking for personalized and one-of-a-kind items.
3. Online Retail and E-commerce - Online retailers can provide platforms for consumers to easily customize and order personalized sneakers, tapping into the growing demand for customizable products.
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