This App Helps Convenience Stores Attract and Retain Customers
Rahul Kalvapalle — October 25, 2016 — Tech
References: fuelrewards & cspdailynews
Excentus, a company that specializes in loyalty programming, has teamed up with reputed payment solutions service provider Verifone to create an innovative new loyalty app that is designed to make it easier than ever for owners and operators of convenience stores to offer a variety of loyalty initiatives to their customers.
Dubbed Punch Card, this loyalty app is a digitized version of old-school punch card initiatives, and allows users to collect points at convenience stores as well as gas stations that they can then redeem for various offers.
The release of the Punch Card loyalty app comes at a time when convenience stores are facing extinction in the face of stiff competition from a variety of retailers as well as online platforms. By giving convenience store owners a new way to engage with and attract customers, this loyalty app could be throwing an important lifeline to the convenience store sector.
Dubbed Punch Card, this loyalty app is a digitized version of old-school punch card initiatives, and allows users to collect points at convenience stores as well as gas stations that they can then redeem for various offers.
The release of the Punch Card loyalty app comes at a time when convenience stores are facing extinction in the face of stiff competition from a variety of retailers as well as online platforms. By giving convenience store owners a new way to engage with and attract customers, this loyalty app could be throwing an important lifeline to the convenience store sector.
Trend Themes
1. Digital Loyalty Programs - The trend of digitizing loyalty programs is allowing for better tracking and personalization, providing a valuable opportunity for businesses to improve customer engagement.
2. Mobile Payment Solutions - Mobile payment solutions are revolutionizing retail by creating a more seamless payment experience for customers, presenting an opportunity for businesses to streamline their point-of-sale operations.
3. Gamification - Gamifying loyalty programs with features like point systems and rewards creates a more interactive and engaging experience for customers, offering businesses a fun and unique way to build customer loyalty.
Industry Implications
1. Retail - Loyalty apps and mobile payment solutions are providing an opportunity for retailers to increase customer engagement and streamline operations in an increasingly competitive market.
2. Convenience Stores - The Punch Card loyalty app is helping convenience stores attract and retain customers by offering a new and innovative way to engage with customers and provide incentives for repeat business.
3. Payment Solutions - By partnering with loyalty program providers, payment solution companies like Verifone are able to expand their offerings and provide businesses with more comprehensive solutions for their payment and customer engagement needs.
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