Cafe Rio Mexican Grill is Serving Pumpkin Spice Horchata This Fall
Katherine Pendrill — October 22, 2022 — Lifestyle
References: grubhub & qsrmagazine
Cafe Rio Mexican Grill is putting its own twist on the classic pumpkin spice latte by serving up a new Pumpkin Spice Horchata.
For those unfamiliar, horchata is a traditional Mexican drink made from soaked rice (or sometimes tiger nuts). Cafe Rio's autumnal take on the drink consists of handmade Horchata blended with real pumpkin puree, and a special blend of cinnamon and spice. As the brand's Chief Concept Officer, Todd Smith, explains, "With the launch of a pumpkin version of one of our fan favorite signature drinks, we expect customers to enjoy this special, limited time recipe as much as they love our original Horchata."
The new Pumpkin Spice Horchata is available now from all Cafe Rio locations, including in-store, online, in-app, and via platforms like DoorDash
Image Credit: Cafe Rio Mexican Grill
For those unfamiliar, horchata is a traditional Mexican drink made from soaked rice (or sometimes tiger nuts). Cafe Rio's autumnal take on the drink consists of handmade Horchata blended with real pumpkin puree, and a special blend of cinnamon and spice. As the brand's Chief Concept Officer, Todd Smith, explains, "With the launch of a pumpkin version of one of our fan favorite signature drinks, we expect customers to enjoy this special, limited time recipe as much as they love our original Horchata."
The new Pumpkin Spice Horchata is available now from all Cafe Rio locations, including in-store, online, in-app, and via platforms like DoorDash
Image Credit: Cafe Rio Mexican Grill
Trend Themes
1. Fusion Fall Beverages - Combining traditional drinks with popular seasonal flavors opens doors for unique and satisfying beverages.
2. Cross-cultural Flavor Experiments - Incorporating international flavors into familiar products can attract diverse customers and expand market reach.
3. Limited Edition Beverages - Offering seasonal, limited-time drinks can generate excitement and encourage customer loyalty.
Industry Implications
1. Beverage Manufacturing - Developing innovative flavors across cultures targets a broader consumer base and enhances product offerings.
2. Food and Beverage Marketing - Promoting fusion beverages and limited edition items can create variety in marketing campaigns and customer engagement.
3. Online Food Delivery - Collaborating with restaurants offering unique, seasonal items can help expand options and attract customers in the food delivery space.
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