Dunkin' is Launching a New Fall-Themed 'Pumpkin Munchkin' Lip Balm
Grace Mahas — August 15, 2019 — Fashion
References: news.dunkindonuts & bustle
With fall around the corner, many brands are quick to launch pumpkin-themed products, and Dunkin's is no exception -- the fast-food chain is launching the 'Pumpkin Munchkin' lip balm line.
To score some of these pumpkin-themed lip balms, consumers have to go to very specific Dunkin' stores. The Pumpkin Munchkin line will be available at Dunkin' stores that are located in cities that begin with the letters that make up the word "pumpkin." For example, locations in Providence, RI; Pleasant Hills, PA; and Indian Trail, NC will all carry the line. The participating restaurants will also be undergoing a temporary rebranding -- its names will be changed to 'Pumpkin' to further embrace the festive spirit.
The Pumpkin Munchkin lip balm line will likely resonate with female Gen Zs who are interested in novelty cosmetics.
To score some of these pumpkin-themed lip balms, consumers have to go to very specific Dunkin' stores. The Pumpkin Munchkin line will be available at Dunkin' stores that are located in cities that begin with the letters that make up the word "pumpkin." For example, locations in Providence, RI; Pleasant Hills, PA; and Indian Trail, NC will all carry the line. The participating restaurants will also be undergoing a temporary rebranding -- its names will be changed to 'Pumpkin' to further embrace the festive spirit.
The Pumpkin Munchkin lip balm line will likely resonate with female Gen Zs who are interested in novelty cosmetics.
Trend Themes
1. Seasonal Themed Products - Creating limited edition products for seasonal occasions, like fall, can increase customer appeal and sales of the product.
2. Brand-related Merchandise - Creating branded merchandise like lip balms can help increase exposure and expand a brand's reach beyond its core products.
3. Novelty Cosmetics - Gen Z consumers are interested in unique, quirky cosmetic products that stand out and offer a unique experience.
Industry Implications
1. Fast Food - Fast food chains can expand their brand through merchandise and cosmetics, creating new revenue streams and increasing brand awareness.
2. Cosmetics - Cosmetics companies can attract a younger demographic by creating quirky and unique products that appeal to Gen Z consumers.
3. Retail - Retail stores can benefit from partnering with brands on limited edition products and offering exclusive merchandise to drive foot traffic and increase brand loyalty.
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