Willow & The Dairy Fairy Created a Co-Branded Bra for Nursing & Pumping
Laura McQuarrie — October 20, 2021 — Life-Stages
References: onewillow & prnewswire
Willow and The Dairy Fairy teamed up to create the Perfect Pumping Bra, a co-branded bra that's exclusively designed for nursing and pumping mothers. The design of the bra, which was exclusively created for the Willow pump, is designed to provide hands-free support and just the right fit for a comfortable experience.
The bra with delicate lace detailing is full of features to give moms a helping hand, such as patent-pending double extender clips, adjustable straps, a customizable mesh panel. Machine washable and stretchy, the design is secure and durable, yet also flexible enough to accommodate the Willow pump.
Available in two colors, Champagne and Black, the Willow Perfect Pumping Bra can be found in XS to 3XL to petite plus sizes.
The bra with delicate lace detailing is full of features to give moms a helping hand, such as patent-pending double extender clips, adjustable straps, a customizable mesh panel. Machine washable and stretchy, the design is secure and durable, yet also flexible enough to accommodate the Willow pump.
Available in two colors, Champagne and Black, the Willow Perfect Pumping Bra can be found in XS to 3XL to petite plus sizes.
Trend Themes
1. Co-branded Nursing and Pumping Bras - Creating co-branded bras for nursing and pumping mothers for a comfortable experience.
2. Hands-free Pumping Support Bras - Designing hands-free bras with extender clips, adjustable straps, and customizable mesh panels for convenience.
3. Flexible and Durable Pumping Bras - Innovating stretchy, machine-washable bras that can accommodate pumping machines while being secure and durable.
Industry Implications
1. Maternity Apparel - Creating innovative co-branded bras for nursing and pumping mothers in the maternity apparel industry.
2. Breastfeeding Accessories - Designing hands-free pumping support bras with extender clips and adjustable straps in the breastfeeding accessories industry.
3. Healthcare - Introducing flexible and machine-washable pumping bras that are secure and durable in the healthcare industry.
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