The PUMA x Sophia Chang Collaboration is Fit for a Brooklynite
Vasiliki Marapas — September 18, 2014 — Fashion
References: us.puma & highsnobiety
The latest offerings from the PUMA x Sophia Chang collaboration have been unveiled and my, were they worth the wait!
The Brooklynite collection, as it is referred to, builds upon the Spring/Summer footwear collection released previously; for example, this time around, menswear is included in the mix.
The collection, which is presented to us in an ultra-sleek, totally polished lookbook featuring lots of shiny hair, sinewy muscles and badass attitude, blends old and new design elements together. For instance, the Basket, Basket Mid and Trinomic Dics, all classic footwear options, are paired with jackets that feature Chang's unmistakable design flair. The women's and men's offerings closely mirror each other, both in footwear (the women range also includes the Basket and Trinomic Disc Wedge) and clothing.
The Brooklynite collection, as it is referred to, builds upon the Spring/Summer footwear collection released previously; for example, this time around, menswear is included in the mix.
The collection, which is presented to us in an ultra-sleek, totally polished lookbook featuring lots of shiny hair, sinewy muscles and badass attitude, blends old and new design elements together. For instance, the Basket, Basket Mid and Trinomic Dics, all classic footwear options, are paired with jackets that feature Chang's unmistakable design flair. The women's and men's offerings closely mirror each other, both in footwear (the women range also includes the Basket and Trinomic Disc Wedge) and clothing.
Trend Themes
1. Blend of Old and New Design - Opportunity for brands to create collaborations that blend classic design elements with a modern twist, appealing to a wide audience.
2. Expansion of Men's Urbanwear - Opportunity for urbanwear brands to broaden their offerings by including menswear in collaborative collections, appealing to a larger market.
3. Inclusive Women's Urbanwear - Opportunity for urbanwear brands to expand their women's line by offering inclusive options that mirror the men's collection, providing a diverse range for customers.
Industry Implications
1. Footwear - Disruptive innovation opportunity for footwear brands to create collaborations that mix classic shoe designs with contemporary flair, attracting fashion-forward consumers.
2. Fashion - Opportunity for urbanwear brands to tap into the expanding market of menswear and inclusive women's clothing, reaching a wider demographic of fashion-conscious customers.
3. Design - Opportunity for designers to collaborate with urbanwear brands, combining their unique design styles with classic elements and creating cutting-edge collections that resonate with the modern consumer.
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