The Puma Winner Pack Drops New Silver and Black Offerings
Robyn Currie — September 29, 2009 — Fashion
Sneakers are only cool if they are flashy and the PUMA Winner Pack is dropping a fresh, tasty offering in the color of metallic silver that isn’t shy.
Featuring a solid silver or a toned down burnished black version, the PUMA Winner Pack are going to be the go-to sneaker for every hipster around. The best part is inside, the soles look like they are hardwood floors, a throwback to PUMA’s basketball court beginnings.
Implications - No longer looking for ways to blend in, consumers are attracted to items that will help them stand out. Products that feature a bold aesthetic appeal to those who want to differentiate themselves from others. Companies could develop more designs like this in order to attract more attention.
Featuring a solid silver or a toned down burnished black version, the PUMA Winner Pack are going to be the go-to sneaker for every hipster around. The best part is inside, the soles look like they are hardwood floors, a throwback to PUMA’s basketball court beginnings.
Implications - No longer looking for ways to blend in, consumers are attracted to items that will help them stand out. Products that feature a bold aesthetic appeal to those who want to differentiate themselves from others. Companies could develop more designs like this in order to attract more attention.
Trend Themes
1. Bold Aesthetic - Companies could develop more designs like this in order to attract more attention.
2. Flashy Footwear - Consumers are attracted to items that will help them stand out.
3. Throwback Style - Products that feature a bold aesthetic appeal to those who want to differentiate themselves from others.
Industry Implications
1. Fashion - Fashion companies could develop bold and flashy footwear designs to attract more attention.
2. Sportswear - Sportswear brands could incorporate a throwback style with bold aesthetics to cater to consumers who want to differentiate themselves.
3. Streetwear - Streetwear brands have an opportunity to create flashy footwear that stands out and appeals to consumers looking for bold aesthetics.
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