The Classic PUMA RS Silhouette Received a System Upgrade Makeover
References: eu.puma & highsnobiety
Technology plays a large role in the advancement of the world as a whole, and the PUMA RS silhouette abides by this progressive concept with its reinvented design. The label taps back to its archive and revives the iconic PUMA RS silhouettes from the 80s. The new PUMA RS range still delivers the same cushion technology that was first seen in the 1986 PUMA RS-100. Following that release, PUMA implemented the RS technology to craft the first computer-assisted performance shoe -- the RS Computer shoe. It had the elements of a custom-designed computer chip that was created to track running time, distance and burned calories.
Today's contemporary approach still focuses deeply on progressive factors, consistently pushing for innovation. The brand new PUMA RS-0 stays true to its heritage, while delivering a modern look and functionality. It boasts the same retro style that takes something from the past and makes it suitable for modern day.
Image Credit: Dominik Schulte and Ahmed Chrediy
Today's contemporary approach still focuses deeply on progressive factors, consistently pushing for innovation. The brand new PUMA RS-0 stays true to its heritage, while delivering a modern look and functionality. It boasts the same retro style that takes something from the past and makes it suitable for modern day.
Image Credit: Dominik Schulte and Ahmed Chrediy
Trend Themes
1. Revived 80s Silhouettes - Brands are reviving iconic sneaker silhouettes from the 80s, combining retro style with modern functionality.
2. Cushion Technology - Cushion technology, first introduced in the 1980s, continues to be a key feature in modern sneaker design.
3. Computer-assisted Performance - The integration of computer technology into sneakers opens up opportunities for tracking and analyzing performance data.
Industry Implications
1. Footwear Manufacturing - The footwear industry can capitalize on the trend of reviving classic silhouettes and integrating cutting-edge technology.
2. Sports Technology - Companies in the sports technology industry can explore innovations in cushion technology and performance tracking for sneakers.
3. Fashion Retail - Fashion retailers can market retro-inspired sneakers that offer a blend of nostalgia and modern style.
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