The Puma By Mihara Yasuhiro SS13 Collection is Pop Art-Inspired
Tia Clarke — March 6, 2013 — Fashion
References: highsnobiety & puma
The Puma By Mihara Yasuhiro SS13 Collection is an explosion of brightly colored pop art onto the Spring fashion runway. The sneakers, hold-all bags and backpacks in this collection all feature bold designs, which have been inspired by the Pop Art movement of the sixties. Some of the designs even seem to have taken their design cues from the distinctive primary-colored stylings of Roy Lichtenstein.
Although these designs are centered around camouflage, I'm quite sure you'll never blend into the crowd with these brave, urban looks on. This capsule collection is a neat collaboration of art and fashion that represent the past in a modern aesthetic. The revered fashion designer is described as: "the quirky king of avant-garde sneakers, Japanese fashion designer Mihara Yasuhiro gets his kicks by challenging the boundaries of sport and fashion" on Puma's website.
Although these designs are centered around camouflage, I'm quite sure you'll never blend into the crowd with these brave, urban looks on. This capsule collection is a neat collaboration of art and fashion that represent the past in a modern aesthetic. The revered fashion designer is described as: "the quirky king of avant-garde sneakers, Japanese fashion designer Mihara Yasuhiro gets his kicks by challenging the boundaries of sport and fashion" on Puma's website.
Trend Themes
1. Pop Art-inspired Fashion - The use of Pop Art inspired designs in fashion creates an opportunity for the fusion of art and fashion.
2. Collaboration with Artists - Collaborating with artists to bring unique and disruptive designs to fashion creates a competitive edge in the industry.
3. Bold Design in Footwear - Bold designs in footwear are becoming increasingly popular and creating opportunities for innovation in the sneaker industry.
Industry Implications
1. Fashion - The fusion of art and fashion creates opportunities for innovation in the fashion industry.
2. Art - Collaborating with fashion designers to bring unique art-inspired designs to fashion creates opportunities for innovation in the art industry.
3. Footwear - Increasingly bold designs in footwear create opportunities for innovation in the sneaker industry.
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