This Pullover Sweatshirt Will Appeal to Obsessive Sriracha Fans
Alyson Wyers — December 9, 2014 — Lifestyle
References: etsy
People who put hot sauce on everything will love this pullover sweatshirt. The Sriracha-celebrating top is available from JaysApparel on Etsy. The Sriracha sweater is printed with lots of pictures of the well-loved condiment brand.
Made out of cotton and polyester, this garment is for those who think hoods only get in the way. The unisex pullover sweatshirt is available in a variety of sizes, from extra small to large. The New York-based online shop also sells sweatshirts celebrating food like Pepperidge Farm's gold fish crackers and Kentucky Fried Chicken.
This sweater makes a funny gift for anyone in your life you know to be obsessed with the piquante brand. It is also more than appropriate to wear the next time you eat pho.
Made out of cotton and polyester, this garment is for those who think hoods only get in the way. The unisex pullover sweatshirt is available in a variety of sizes, from extra small to large. The New York-based online shop also sells sweatshirts celebrating food like Pepperidge Farm's gold fish crackers and Kentucky Fried Chicken.
This sweater makes a funny gift for anyone in your life you know to be obsessed with the piquante brand. It is also more than appropriate to wear the next time you eat pho.
Trend Themes
1. Condiment-celebrating Sweaters - Creating clothing items that celebrate popular condiment brands allows consumers to express their love for their favorite products in a fun and unique way.
2. Obsessive Fan Merchandise - Designing and selling merchandise that caters to the obsessions of fans, such as this Sriracha sweater, provides a lucrative market for businesses.
3. Food-inspired Fashion - Combining fashion and food by creating clothing items that feature iconic food brands taps into the trend of culinary influences in the fashion industry, creating a new form of self-expression for consumers.
Industry Implications
1. Apparel - The apparel industry can capitalize on the trend of condiment-celebrating sweaters by creating collaborations or licensing agreements with popular brands to produce merchandise.
2. E-commerce - The e-commerce industry can benefit by providing a platform for small shops like JaysApparel on Etsy to sell their unique and niche products to a wider audience.
3. Food and Beverage - The food and beverage industry can explore the opportunities in the merchandise market by creating their own line of branded clothing and accessories, appealing to their loyal customers and expanding their brand presence.
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