'Fabulous Pugs' by Lisa Knapp Features Dressed-Up Dogs
'Fabulous Pugs' is a book by Lisa Knapp that contains nothing but pictures of pugs dressed up as famous people such as Genghis Khan and Napoleon.
The canine ‘actress-model’ Knapp chose is a pug named Charlie who must be super-tolerant, judging by some of these shots. The 'Star Trek' one is my absolute favorite.
Implications - With the pet industry growing increasingly involved in products that aim to turn pets into people, it's no wonder that consumers are seeking ways to place a personality on cuddly critters--whether it be in real life or online through photo shop. These photos represent more than something cute, they represent the consumer urge for companionship and affection.
The canine ‘actress-model’ Knapp chose is a pug named Charlie who must be super-tolerant, judging by some of these shots. The 'Star Trek' one is my absolute favorite.
Implications - With the pet industry growing increasingly involved in products that aim to turn pets into people, it's no wonder that consumers are seeking ways to place a personality on cuddly critters--whether it be in real life or online through photo shop. These photos represent more than something cute, they represent the consumer urge for companionship and affection.
Trend Themes
1. Pet Personification - The trend of turning pets into people through dress-up and human-like behaviors presents an opportunity for pet fashion and product companies to create and sell customized accessories and clothing.
2. Pet Photography - Pet owners' desire to document and personalize their pets presents an innovation opportunity for accessible and affordable pet photography services and products.
3. Social Media Pet Culture - The trend of sharing pet photos and stories on social media represents an opportunity for monetization of pet-focused digital apps, advertising partnerships and influencer marketing with popular pet accounts.
Industry Implications
1. Pet Fashion - The trend of owners personifying their pets and dressing them up presents a new opportunity to design and market fashionable pet clothing, accessories and grooming products.
2. Pet Photography - The pet photography industry has the opportunity to innovate in the area of affordable and creative pet portraiture that caters to the growing trend of pet personification and social media sharing by pet owners.
3. Social Media Marketing - Social media companies targeting pet owners present a disruptive innovation opportunity for developing niche-targeted advertising and influencer partnerships with popular pet profiles on different platforms.
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