Mysterio Predicts Your Child's Future On a T-Shirt
Cecilia Biemann — April 18, 2009 — Fashion
References: lovelypackage
With their pint-sized t-shirts that promise to predict your child’s future, Mysterio has packaged up a unique branding concept brimming with novelty appeal.
In true lucky dip style, the cotton t-shirts come sealed in hand-stitched muslin bags, so people won’t know which of the 12 possible fortunes is theirs until they open it.
Adding an extra dash of innovation to this irresistibly clever concept, pictured is the wood crate that Mysterio sends to boutiques who sell the shirts. The crate provides a display board for the shirts and lists all the possible futures.
In true lucky dip style, the cotton t-shirts come sealed in hand-stitched muslin bags, so people won’t know which of the 12 possible fortunes is theirs until they open it.
Adding an extra dash of innovation to this irresistibly clever concept, pictured is the wood crate that Mysterio sends to boutiques who sell the shirts. The crate provides a display board for the shirts and lists all the possible futures.
Trend Themes
1. Personalized Predictive Clothing - By offering t-shirts that predict a child's future, there is an opportunity to tap into the demand for personalized and unique clothing items.
2. Mystery Packaging - The use of sealed muslin bags adds an element of surprise and anticipation, creating an engaging consumer experience that can be replicated in other industries.
3. Interactive Product Displays - The wood crate display board showcases the t-shirts' possible futures, presenting an opportunity for other retailers and industries to incorporate interactive displays into their marketing strategies.
Industry Implications
1. Fashion and Apparel - The fashion industry can capitalize on the demand for personalized clothing by incorporating predictive elements into their designs, offering customers a unique and engaging experience.
2. Gift and Novelty - The gift and novelty industry can adopt the concept of mystery packaging to create surprise and excitement for customers, encouraging repeat purchases and enhancing the overall product experience.
3. Retail and Marketing - The use of interactive display boards can be implemented by various retail industries to attract and engage customers, enhancing the overall shopping experience and increasing sales.
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