First Night Round 3 Preview
Jeremy Gutsche — November 23, 2006 — Tech
References: techeblog
Everyone is talking about the PS3, but are the graphics really that hot? You be the judge. This video is a preview for Fight Night Round 3, one of the hottest PS3 release titles. TechEBlog reports, "Fight Night Round 3 for the PlayStation 3 offers a comprehensive ESPN Integration package that delivers updates, scores, breaking news, radio podcasts and ESPN Motion."
Implications - As the lucrative video game market continues to grow, so too does the power of companies or brands who have product placement deals with video game companies. By having your brand appear in something that millions of people will play for an indefinite period of time, companies benefit from establishing an indelible brand image in the subconscious of a gamer.
Implications - As the lucrative video game market continues to grow, so too does the power of companies or brands who have product placement deals with video game companies. By having your brand appear in something that millions of people will play for an indefinite period of time, companies benefit from establishing an indelible brand image in the subconscious of a gamer.
Trend Themes
1. PS3 Graphics Quality - The demand for better graphics in video games continues to rise, presenting opportunities for companies to innovate and improve graphics quality in gaming.
2. Product Placement in Video Games - Companies can take advantage of product placement deals with video game companies, utilizing the platform to establish a long-lasting brand image in the minds of gamers.
3. Comprehensive Integration Packages - The use of comprehensive integration packages, such as the ESPN Integration in Fight Night Round 3, offers opportunities for companies to collaborate and integrate their services with prominent video game titles.
Industry Implications
1. Gaming Industry - The gaming industry continues to see growth and provides opportunities for disruptive innovation to improve graphics quality and engage players in new ways.
2. Advertising Industry - Product placement deals in video games offer opportunities for the advertising industry to reach large and engaged audiences in a non-intrusive way.
3. Media Industry - Integration packages like ESPN Integration in Fight Night Round 3 presents opportunities for the media industry to collaborate and integrate their services with gaming platforms, expanding their reach and engagement with audiences.
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