PS3 Ads Blend Reality and Virtuality
Michael Hines — December 21, 2009 — Marketing
References: ps3maven
PS3 ads can be weird. I’m talking baby in a room or a PS3 exploding into crows weird. Lately they have been pretty cool, my hat goes off to whoever imagined the new Playstation ads.
Playstation apparently saved the best for Mexico with their new PS3 ads. These ads show off the capability of the PS3 using contrasting images. My favorite has to be the one encouraging you to multitask women. You gotta love these clever posters that make you think of the PS3’s capabilities. When will America see PS3 ads this clever?
Playstation apparently saved the best for Mexico with their new PS3 ads. These ads show off the capability of the PS3 using contrasting images. My favorite has to be the one encouraging you to multitask women. You gotta love these clever posters that make you think of the PS3’s capabilities. When will America see PS3 ads this clever?
Trend Themes
1. Virtual Reality Advertising - Disruptive innovation opportunity: Explore the use of virtual reality technology in advertising campaigns to create immersive and engaging experiences for consumers.
2. Contrasting Imagery - Disruptive innovation opportunity: Experiment with the use of contrasting images in marketing materials to grab attention and highlight product capabilities.
3. Clever Posters - Disruptive innovation opportunity: Design creative and thought-provoking posters that not only promote a product but also stimulate curiosity and evoke emotions in consumers.
Industry Implications
1. Gaming - Disruptive innovation opportunity: Incorporate virtual reality technology into gaming experiences to enhance immersion and create more realistic gameplay.
2. Advertising - Disruptive innovation opportunity: Explore new ways to grab attention and engage consumers through creative and unconventional advertising strategies.
3. Marketing - Disruptive innovation opportunity: Use clever and thought-provoking marketing materials to differentiate products in a crowded marketplace and captivate audiences.
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