Trend Hunter's Armida Ascano Discusses How Pro-LGBT Companies Brand Themselves
Alyson Wyers — June 18, 2014 — Marketing
References: youtu.be
Corporate social responsibility is something consumers value more and more, which is why pro-LGBT companies are including brilliant branding strategies to show their support. Trend Hunter Research Expert and Senior Editor Armida Ascano talks about some of her favorite examples of equality-promoting marketing campaigns.
From LGBT sports apparel to gay comic book characters and androgynous auto ads, pro-LGBT companies are taking a stand in a variety of ways. Examples of corporations incorporating the concept of branded LGBT include Nike, Facebook, Toyota and Archie comics. Whether athletic apparel lines are introducing authenticity-encouraging hashtags and rainbow gear or car companies are advertising Corollas with androgynous models, it's becoming increasingly acceptable for big organizations to voice their support for the LGBT community.
This is an especially timely idea given World Pride starts this Friday, June 20.
From LGBT sports apparel to gay comic book characters and androgynous auto ads, pro-LGBT companies are taking a stand in a variety of ways. Examples of corporations incorporating the concept of branded LGBT include Nike, Facebook, Toyota and Archie comics. Whether athletic apparel lines are introducing authenticity-encouraging hashtags and rainbow gear or car companies are advertising Corollas with androgynous models, it's becoming increasingly acceptable for big organizations to voice their support for the LGBT community.
This is an especially timely idea given World Pride starts this Friday, June 20.
Trend Themes
1. Branded LGBT Sports Apparel - Opportunity for athletic companies to create inclusive and diverse collections and promote them with authenticity-encouraging hashtags and rainbow gear.
2. Pro-lgbt Marketing Campaigns - Opportunity for companies to showcase their support for the LGBT community through advertising campaigns that focus on diversity and inclusivity.
3. Androgynous Auto Ads - Opportunity for car companies to use androgynous models in their ads to show support for the LGBT community and promote gender inclusivity.
Industry Implications
1. Athletic Apparel - Opportunity for companies to create and market inclusive sports apparel collections and promote them with pro-LGBT messages.
2. Advertising - Opportunity for advertising agencies to create campaigns that promote diversity and inclusivity, especially with regards to the LGBT community.
3. Comic Books and Entertainment - Opportunity for comic book publishers and other entertainment companies to create LGBT-friendly content and showcase their support for the community.
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