Trek's Project One Icon Lets Users Personalize Their Next Bike
Justin Lam — July 18, 2018 — Lifestyle
References: trekbikes & digitaltrends
Custom-built bicycles are no stranger to the cycling industry, but Trek is taking things to a whole new level with its Project One Icon. Essentially, this service lets riders not only pick the bike that best fits their needs but also gives them the opportunity to customize almost every part of it. Project One Icon currently offers several of Trek's road or mountain bikes, including the popular Domane, Émonda, Top Fuel, Fuel EX and the Madone models.
After selecting the base model, riders are given the chance to customize their paint scheme. The system offers dozens of different options and even allows riders to place model specific schemes on other bikes. The next phase of the Project One Icon experience lets riders choose the drivetrain and other components. This includes wheelsets, tires, handlebars, stems, saddle and seat posts, as well as add-ons like bottle cages, pedals and Bluetooth enabled sensors.
After selecting the base model, riders are given the chance to customize their paint scheme. The system offers dozens of different options and even allows riders to place model specific schemes on other bikes. The next phase of the Project One Icon experience lets riders choose the drivetrain and other components. This includes wheelsets, tires, handlebars, stems, saddle and seat posts, as well as add-ons like bottle cages, pedals and Bluetooth enabled sensors.
Trend Themes
1. Customizable Bicycles - The trend of customizable bicycles allows consumers to personalize their bikes to their exact preferences, creating a unique riding experience.
2. Personalization in Product Design - The trend of personalization in product design is transforming the cycling industry, providing customers with the ability to customize every aspect of their bicycles.
3. Direct-to-consumer Customization - The trend of direct-to-consumer customization enables bike manufacturers to offer personalized options directly to customers, bypassing traditional retail channels.
Industry Implications
1. Bicycle Manufacturing - The bicycle manufacturing industry can seize the opportunity of customizable bicycles by offering modular components and personalized options to cater to consumer preferences.
2. Sporting Goods Retail - Sporting goods retail stores can capitalize on the trend of personalized bicycles by providing a platform for customers to explore, test, and order custom-built bikes.
3. Online Retail - Online retail platforms can leverage the trend of direct-to-consumer customization by partnering with bicycle manufacturers to offer a seamless online ordering experience for personalized bikes.
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