Aldi's 'Project Fresh' Emphasizes Product Freshness In-Store
Laura McQuarrie — December 8, 2017 — Business
References: retail-week
UK supermarket chain Aldi is currently implementing 'Project Fresh' across many of its stores.
The project introduces sections for vegetables, vegetarian food products, frozen pizzas, ready-made meals and more that are clearly labeled with overhead graphics for better sightlines. While these sections are neatly organized, they are also densely merchandised. To quickly communicate key product details to consumers, Aldi has implemented graphics such as flags that indicate the origin of different kinds of produce. For instance, the Union flag can be seen above where the sausages are displayed in-store.
Thus far, Aldi reports that stores to receive the Project Fresh treatment have seen a significant improvement in sales. As such, hundreds more stores from the discount supermarket retailer are set to receive the same treatment across the UK.
The project introduces sections for vegetables, vegetarian food products, frozen pizzas, ready-made meals and more that are clearly labeled with overhead graphics for better sightlines. While these sections are neatly organized, they are also densely merchandised. To quickly communicate key product details to consumers, Aldi has implemented graphics such as flags that indicate the origin of different kinds of produce. For instance, the Union flag can be seen above where the sausages are displayed in-store.
Thus far, Aldi reports that stores to receive the Project Fresh treatment have seen a significant improvement in sales. As such, hundreds more stores from the discount supermarket retailer are set to receive the same treatment across the UK.
Trend Themes
1. Overhead Graphics for Product Display - Opportunity for implementing overhead graphics to improve sightlines and communicate key product details in retail stores.
2. Dense Merchandising - Opportunity to organize store sections densely to showcase a wide variety of products and maximize sales.
3. Product Origin Labeling - Opportunity to label products with flags or graphics indicating their origin to enhance consumer transparency and boost sales.
Industry Implications
1. Supermarket Retail - Opportunity for discount supermarket retailers to adopt innovative display and merchandising strategies to drive sales.
2. Graphic Design - Opportunity for graphic designers to create visually appealing and informative overhead graphics for retail environments.
3. Food Packaging - Opportunity for food packaging companies to develop labeling solutions for indicating product origin and enhancing consumer trust.
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