This Progressive Insurance Commercial Rebels Against House Chores
Jana Pijak — July 10, 2019 — Marketing
References: youtube
This Progressive Insurance commercial stars the brand's popular "rebel" character -- a middle-aged man who sports a sleeveless denim vest, fingerless leather gloves and a red bandana. In addition to his 90s-themed and grunge-inspired outfit, the man channels a carefree teen while complaining about his soggy breakfast and refusing to help his dad out with the dishes.
Mimicking the bold attitudes of teens, this Progressive Insurance commercial encourages adult consumers to rebel against high insurance prices and save more by choosing its service. Known for its flexible rates and low prices, Progressive appeals to Gen X consumers by nodding to their youth and funny nostalgic fashions -- using humor to engage this audience in a memorable way.
Mimicking the bold attitudes of teens, this Progressive Insurance commercial encourages adult consumers to rebel against high insurance prices and save more by choosing its service. Known for its flexible rates and low prices, Progressive appeals to Gen X consumers by nodding to their youth and funny nostalgic fashions -- using humor to engage this audience in a memorable way.
Trend Themes
1. Rebellious Insurance Advertising - Opportunity for insurance companies to create bold and edgy ad campaigns that appeal to consumers' rebellious nature.
2. Nostalgic Marketing - Potential for brands to tap into nostalgia by referencing past decades and youth culture, creating a connection with consumers.
3. Engaging with Gen X Consumers - Opportunity for businesses to target Generation X consumers by utilizing humor and relatable references from their youth.
Industry Implications
1. Insurance - Insurance companies can capitalize on rebellious advertising campaigns to attract a younger audience and stand out in a competitive market.
2. Marketing and Advertising - Opportunity for marketing agencies to help brands incorporate nostalgia and humor into their campaigns to create a lasting impact on consumers.
3. Consumer Products - Brands in various industries can utilize nostalgic marketing strategies and humor to connect with Generation X consumers and increase brand loyalty.
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