Helm and New Deal Design Set Out to Protect One's Information
Kalin Ned — November 7, 2018 — Pop Culture
This private home server ensures that one's information is safely stored and not revealed to third-party companies. The device is designed in collaboration between New Deal Design and tech start-up Helm. This is a response to the rising concern for user privacy on the Internet and will, without a doubt, be a popular choice with consumers.
When using simple services like cloud-based e-mail platforms, the individual "signs away [their] rights and allows third-parties access to the [stored] information." Of course, this data can be used for anything profit-driven task -- targeted advertising is the most noteworthy example. The New Deal Design x Helm secure private home server takes these fundamental services out of the Cloud and "stores [the valuable] data in encrypted form within the device" itself.
When using simple services like cloud-based e-mail platforms, the individual "signs away [their] rights and allows third-parties access to the [stored] information." Of course, this data can be used for anything profit-driven task -- targeted advertising is the most noteworthy example. The New Deal Design x Helm secure private home server takes these fundamental services out of the Cloud and "stores [the valuable] data in encrypted form within the device" itself.
Trend Themes
1. Private Home Server Protection - The increasing concern for user privacy on the Internet creates opportunities for secure private home server solutions like Helm and New Deal Design's collaboration.
2. Data Ownership and Control - Consumers are becoming more aware of the need to retain ownership and control over their data, leading to disruptive innovation opportunities in the private home server industry.
3. Encryption and Data Security - The demand for encrypted data storage solutions is growing as individuals seek to protect their information from third-party companies, opening up opportunities for companies like Helm and New Deal Design.
Industry Implications
1. Tech Product Design - The collaboration between Helm and New Deal Design highlights the potential for innovative design in the private home server industry.
2. Consumer Electronics - The rising concern for user privacy drives demand for consumer electronics products like secure private home servers.
3. Cloud Services - The shift towards private home servers poses a disruptive innovation challenge for traditional cloud-based service providers.
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