Anushka Nadia Menon Shoots an Ivory Editorial for Marie Claire India
Sohini Dey — June 7, 2012 — Fashion
References: facebook & extinctchicken.tumblr
Summer is just the right time to add white to your wardrobe, as is shown in the June issue of Marie Claire India. Photographer Anushka Nadia Menon gets together with the magazine's stylist Nidhi Jacob to create this editorial titled 'Clean Scent' focusing on pristine white summer fashion.
Shot in the Four Seasons Hotel in Mumbai, model Arsia Ahuja is dressed in a variety of summery outfits, all in white. the outfits features in the editorial include Indian international brands like Marni, Blumarine, Lecoanet-Hemant and Rohit Gandhi-Rahul Khanna. No accessories are used aside from hippie-chic floral headdresses. Make-up artist Alet V gives the model minimal glam, focusing on nude shades and full eyebrows.
Shot in the Four Seasons Hotel in Mumbai, model Arsia Ahuja is dressed in a variety of summery outfits, all in white. the outfits features in the editorial include Indian international brands like Marni, Blumarine, Lecoanet-Hemant and Rohit Gandhi-Rahul Khanna. No accessories are used aside from hippie-chic floral headdresses. Make-up artist Alet V gives the model minimal glam, focusing on nude shades and full eyebrows.
Trend Themes
1. Summer Fashion - Opportunity for innovative white clothing designs and accessories for the summer season.
2. Indian International Brands - Opportunity for collaboration and expansion of Indian fashion brands in the international market.
3. Minimal Glam Makeup - Opportunity for creating and marketing nude shades and eyebrow-focused makeup products.
Industry Implications
1. Fashion - Disruptive innovation opportunities in white clothing designs, accessories, and international brand collaborations.
2. Hospitality - Opportunity for luxury hotels to promote and host exclusive fashion shoots.
3. Beauty - Disruptive innovation opportunities in developing and marketing nude makeup products and eyebrow-focused makeup techniques.
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