Print Isn't Dead Launches Element 003's Quirky Typographic Covers
Amelia Roblin — April 2, 2015 — Art & Design
References: element003 & design-milk
Print Isn't Dead. Even with the rise of ebooks and the affordability of epub literature, many consumers far prefer that tactility of the printed medium. With a broad potential target market that ranges from millennials to boomers, the magazine celebrates creativity and highlights the possibilities of personalization with its issues that go to ink.
The People of Print project invites readers to design their own covers with a dynamic set of tools: 250 characters. The rich black backdrops pop with bright white Helvetica letters that form words, phrases and even text art. The customized publications make great gifts and collectors items, celebrating the fact that print isn't dead––it's physical, it's concrete, and it's as powerful as ever.
The People of Print project invites readers to design their own covers with a dynamic set of tools: 250 characters. The rich black backdrops pop with bright white Helvetica letters that form words, phrases and even text art. The customized publications make great gifts and collectors items, celebrating the fact that print isn't dead––it's physical, it's concrete, and it's as powerful as ever.
Trend Themes
1. Personalized Print Publications - Opportunity for businesses to tap into the trend of customized print publications, allowing consumers to design their own covers and create unique reading experiences.
2. Tactile Medium - Opportunity for industries to capitalize on the appeal of printed materials, offering physical and tangible products that provide a sensory experience for consumers.
3. Celebrating Creativity - Opportunity for businesses to promote creativity and personalization in print media, attracting a broad target market and engaging consumers in a unique way.
Industry Implications
1. Publishing - Disruptive innovation opportunity for the publishing industry to incorporate personalized print options, creating a new revenue stream and enhancing customer engagement.
2. Stationery and Giftware - Disruptive innovation opportunity for the stationery and giftware industry to offer customizable printed products, catering to consumers seeking unique and personalized gifts.
3. Advertising and Branding - Disruptive innovation opportunity for the advertising and branding industry to utilize personalized print publications as a means of targeted marketing, providing a tangible and memorable message for consumers.
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