Prime Antiques Roadshow Ads Target Owners of Old Things
Amelia Roblin — February 26, 2011 — Marketing
References: draftfcb.co.nz & adsoftheworld
Sometimes little can be done, but as these Prime Antiques Roadshow ads show, your valuables may be more valuable to you personally than their worth in coins. Designed by DraftFCB of New Zealand, these print advertisements portray prized possessions that have hit hard times.
Intriguingly, if you look closely at the Prime Antiques Roadshow ads, you'll discover that the images etched into the pocket watch, the couch and the china dish describe just how these priceless heirlooms were damaged. Targeting viewers with a keen interest for economics and their own precious period pieces, this campaign reminds collectors that there is value in stories and memories.
Intriguingly, if you look closely at the Prime Antiques Roadshow ads, you'll discover that the images etched into the pocket watch, the couch and the china dish describe just how these priceless heirlooms were damaged. Targeting viewers with a keen interest for economics and their own precious period pieces, this campaign reminds collectors that there is value in stories and memories.
Trend Themes
1. Nostalgia-driven Collecting - Disruptive innovation opportunity: Develop a platform or marketplace that connects collectors who are interested in sharing stories and memories associated with their valuables.
2. Emotional Value of Possessions - Disruptive innovation opportunity: Create an app or service that allows individuals to digitally capture and preserve the stories and sentimental value of their prized possessions.
3. Personalized Valuation Services - Disruptive innovation opportunity: Build a technology-driven solution that offers customized valuation services for individuals looking to understand the personal worth of their damaged or sentimental items.
Industry Implications
1. Collectibles - Disruptive innovation opportunity: Establish an online community or social media platform specifically designed for collectors to share and discuss their damaged keepsakes.
2. Insurance - Disruptive innovation opportunity: Develop a digital platform that allows individuals to easily document and insure their valuable possessions, emphasizing the importance of sentimental value.
3. Appraisal Services - Disruptive innovation opportunity: Utilize AI and machine learning technologies to automate and streamline the appraisal process, improving accuracy and accessibility for individuals seeking valuation for damaged items.
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