Levi's Summer 2019 Capsule is Incredibly Chic and Charitable
References: levi & highsnobiety
For its Summer 2019 installment of pride apparel, Levi's focuses on a playfully sophisticated aesthetic. The company engages with minimalism and juxtaposes it with a rainbow array of colors. For one, the iconic denim company reinterprets its own logo in chromatically intense ways for its celebratory LGBTQ+ collection. Moreover, the pride apparel range also contains some timeless designs that are boldly elevated through the conscious infusion of elements. A great instance of this is the white denim jacket that boasts a rainbow-colored thread and features a rainbow embroidery underneath the color.
In addition, for its Summer 2019 pride apparel collection, Levi's partners with OutRight Action International. A 100% of the proceeds from the Levi's launch will go toward supporting the campaigns of this organization which advocates for LGBTQ+ rights.
In addition, for its Summer 2019 pride apparel collection, Levi's partners with OutRight Action International. A 100% of the proceeds from the Levi's launch will go toward supporting the campaigns of this organization which advocates for LGBTQ+ rights.
Trend Themes
1. Sophisticated Pride Apparel - Opportunity to create pride apparel with a playfully sophisticated aesthetic, combining minimalism with vibrant colors.
2. Iconic Logo Redesign - Disruptive innovation opportunity to reinterpret brand logos in chromatically intense ways.
3. Conscious Infusion - Incorporate elements into timeless designs to elevate and create bold statements.
Industry Implications
1. Fashion Industry - Opportunity for fashion companies to create pride apparel with a sophisticated and chic aesthetic.
2. Nonprofit Organizations - Nonprofit organizations advocating for LGBTQ+ rights can partner with fashion brands to support their campaigns.
3. Textile Industry - Incorporating rainbow-colored threads and embroidery in garments opens up new possibilities for the textile industry.
2.9
Score
Popularity
Activity
Freshness
