The Feathers Mascara from Pretty Vulgar Creates Length and Volume
Riley von Niessen — May 11, 2017 — Fashion
References: prettyvulgar & sephora
Pretty Vulgar, a cosmetics brand that's celebrated by beauty fanatics for its immaculate packaging and positive mantra that celebrates diversity and individuality, updated its selection with The Feathers Mascara.
The long-wearing mascara comes in a luxurious tube that's colored Millennial pink and white, and is shaped like a Greek pillar. On top of the tube, a tiny bird is featured in a matching hue of metallic pink -- making the product instantly recognizable. The bird on the tube corresponds with the shape of the mascara brush as well, which is made to resemble a feather.
Due to its innovative shape, Pretty Vulgar's The Feathers Mascara is able to create dramatic length and volume -- all while nourishing hairs with pro-vitamin B5 and sodium hyaluronate.
The long-wearing mascara comes in a luxurious tube that's colored Millennial pink and white, and is shaped like a Greek pillar. On top of the tube, a tiny bird is featured in a matching hue of metallic pink -- making the product instantly recognizable. The bird on the tube corresponds with the shape of the mascara brush as well, which is made to resemble a feather.
Due to its innovative shape, Pretty Vulgar's The Feathers Mascara is able to create dramatic length and volume -- all while nourishing hairs with pro-vitamin B5 and sodium hyaluronate.
Trend Themes
1. Feather-inspired Mascaras - More brands may be inspired to create unique shaped mascara brushes based on animals and their parts to enhance mascara application.
2. Luxury Packaging in Cosmetics - Cosmetic brands may be prompted to invest in high-end packaging to make their products stand out on shelves and entice customers.
3. Nourishing Mascara Formulas - More cosmetic brands may look to create mascaras that also nourish and condition eyelashes to appeal to health-conscious customers.
Industry Implications
1. Cosmetics Industry - The cosmetics industry has an opportunity to stay competitive by investing in innovative packaging and formula technologies to create unique products.
2. Beauty Manufacturing Industry - Manufacturers in the beauty industry have the opportunity to create specialized mascara brushes using animal, plant or other unique shapes that can help in easy and effective mascara application.
3. E-commerce Industry - E-commerce industry may create a niche to sell exclusive cosmetic brands with unique packaging, ingredients and formulas to differentiate themselves in the market and generate new revenue streams.
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