The Pret-a-Surf SS 2011 Collection Combines Badass with Girly
Leslie Chen — July 13, 2011 — Lifestyle
References: pretasurf & blog.urbanoutfitters
The Pret-a-Surf SS 2011 collection will change what you may have previously believed to be surfer wear. The line features fun colors and prints rather than the usual one-colored pieces made for the ocean sport.
I especially like that the Pret-a-Surf SS line integrates a sweetly feminine aesthetic into their designs. Pieces like the stripes and polka dots paired with pink bottoms and the red rose-infused black ensemble are the perfect combination of badass surfer with girly fun.
If you're thinking of taking up surfing or just want to try it one sunny summer day, the Pret-a-Surf SS 2011 collection is definitely the place you should look for some appropriately pleasing ensembles.
Implications - As more abstract designs come out each day, consumers are looking for a fashionable side in all of their purchases. Practical products featuring a cutting edge aesthetic are appealing to those who want to stay on trend throughout all of their tasks. Companies trying to attract more shoppers could focus on this aspect of design in all of their items.
I especially like that the Pret-a-Surf SS line integrates a sweetly feminine aesthetic into their designs. Pieces like the stripes and polka dots paired with pink bottoms and the red rose-infused black ensemble are the perfect combination of badass surfer with girly fun.
If you're thinking of taking up surfing or just want to try it one sunny summer day, the Pret-a-Surf SS 2011 collection is definitely the place you should look for some appropriately pleasing ensembles.
Implications - As more abstract designs come out each day, consumers are looking for a fashionable side in all of their purchases. Practical products featuring a cutting edge aesthetic are appealing to those who want to stay on trend throughout all of their tasks. Companies trying to attract more shoppers could focus on this aspect of design in all of their items.
Trend Themes
1. Fashionable Surf Wear - Integrating abstract designs and a cutting edge aesthetic into surf wear appeals to consumers looking for practical yet trendy products.
2. Sweetly Feminine Aesthetic - Incorporating a sweet and girly aesthetic into traditionally badass designs provides a unique and appealing combination for surf wear.
3. Colorful and Printed Pieces - Surf wear featuring fun colors and prints, like stripes, polka dots, and floral patterns, offer a refreshing alternative to one-colored pieces.
Industry Implications
1. Fashion Industry - Fashion brands and designers can explore the opportunity to create fashionable surf wear that combines practicality with a cutting edge aesthetic.
2. Sports Equipment Industry - Companies in the sports equipment industry can consider incorporating more colorful and printed options into their surf wear product lines to meet the changing preferences of consumers.
3. Retail Industry - Retailers can stock and promote surf wear collections that integrate a sweetly feminine aesthetic, thereby appealing to a broader range of customers.
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