Nike's 'Preserved Icons' Sneakers Change Color with the Heat
Malika Renee Butss — July 3, 2015 — Fashion
References: kicksonfire & theboombox
Celebrating Independence Day in the most multifaceted way, Nike will soon release its line of 'Preserved Icons' sneakers. These patriotic shoes come with a classic design and a versatile feature.
Unlike the star-spangled sneakers Nike has released before, this 4th of July Nike chooses to celebrate with a collection of shoes that pay homage to the evolution of Lady Liberty. Titled the 'Preserved Icons,' these shoes exhibit a heat-activated upper that alters the shoes' metallic colorway. Upon purchase, the 'Preserved Icons' showcase a copper hue that change to a Patina Green when under warmer temperatures.
In addition to the color-shifting attribute, these shoes also feature a white base, star patterned insoles, a green branding badge and a sport lace jewel that mimics the look of the Statue of Liberty's torch.
Unlike the star-spangled sneakers Nike has released before, this 4th of July Nike chooses to celebrate with a collection of shoes that pay homage to the evolution of Lady Liberty. Titled the 'Preserved Icons,' these shoes exhibit a heat-activated upper that alters the shoes' metallic colorway. Upon purchase, the 'Preserved Icons' showcase a copper hue that change to a Patina Green when under warmer temperatures.
In addition to the color-shifting attribute, these shoes also feature a white base, star patterned insoles, a green branding badge and a sport lace jewel that mimics the look of the Statue of Liberty's torch.
Trend Themes
1. Color-changing Fashion - As seen in Nike's 'Preserved Icons' sneaker line, color-changing fashion is a trend that offers creative and visually intriguing possibilities for accessories and apparel.
2. Patriotic Design - Nike's 'Preserved Icons' sneakers showcase how brands can appeal to consumers' sense of national pride with creative and subtle design choices.
3. Heat-activated Technology - Heat-activated material technology, as demonstrated in Nike's 'Preserved Icons' sneakers, presents a unique opportunity for product innovation that can surprise and delight consumers.
Industry Implications
1. Fashion - The fashion industry can benefit from integrating heat-activated technology and patriotic design into their product offerings to create unique experiences and expand their customer base.
2. Athletic Wear - The athletic wear industry can explore the use of color-shifting materials and design elements that incorporate national pride to appeal to consumers looking for expressive and versatile footwear options.
3. Marketing and Branding - Marketing and branding professionals can explore the use of patriotic design and creative material technology to increase consumer engagement and build brand affinity.
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