This New Label Design Has Been Implemented by CVS
Ellen Smith — October 5, 2017 — Lifestyle
References: adlerdesign & fastcodesign
For years, prescription bottle labels have undergone little innovation, leaving patients to deal with an unfriendly design that can be difficult for some to comprehend. Although it appears straightforward for some, directions like "take 1 x 12 hours" can become confusing for individuals who take multiple prescriptions a day.
Designer Deborah Adler sought to change this by creating a new label, which has since been implemented by pharmacy giant CVS. The simple label addition features a minimalist design that has four columns: morning, midday, evening and bedtime. When prescribing medication, doctors can include when in the day the patient should take the medicine, indicating directions like "once in the morning and once in the evening" more clearly.
Designer Deborah Adler sought to change this by creating a new label, which has since been implemented by pharmacy giant CVS. The simple label addition features a minimalist design that has four columns: morning, midday, evening and bedtime. When prescribing medication, doctors can include when in the day the patient should take the medicine, indicating directions like "once in the morning and once in the evening" more clearly.
Trend Themes
1. Revolutionizing Prescription Bottle Labels - Designing more effective and user-friendly prescription bottle labels to improve medication adherence and simplify the process of taking medication.
2. Simplifying Medication Directions - Creating clear and concise instructions for patients based on the time of day to take their medication to reduce confusion and improve medication adherence.
3. Innovative Label Design Solutions for Medication - Developing new and creative approaches to medication label design that prioritize ease of use and understanding for different patient populations.
Industry Implications
1. Pharmaceuticals - The pharmaceutical industry can leverage innovative label designs to improve medication adherence and patient outcomes.
2. Medical Devices - The medical devices industry can contribute to innovations in prescription bottle label design to simplify medication instructions and improve user experience.
3. Healthcare Technology - Healthcare technology companies can explore opportunities to incorporate user-friendly medication label designs as part of digital health solutions.
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